---
title: Customer play
description: Use the customer play as the starting point to define the customer play processes in your organization. This playbook can contain one or more success case tasks with predefined activities.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/acct-lifecycle-events/account-lifecycle-success-playbook.html
release: australia
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Playbooks, Customer success, Explore, Customer Success Management]
---

# Customer play

Use the customer play as the starting point to define the customer play processes in your organization. This playbook can contain one or more success case tasks with predefined activities.

The customer play consists of three stages:

-   Initiate: Create a customer play record for an engagement and enter the core information.
-   Assist: Create tasks related to the customer play. In this stage, you can define the intended outcome, action plan, and create meetings.
-   Close: Close the playbook when all the tasks have been completed.

\[Omitted image "success-playbook.jpg"\] Alt text: customer play playbook

For instructions on how to create the customer play playbook, see [Create a customer play](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/acct-lifecycle-events/account-lifecycle-create-success-case-playbook.md).