---
title: Define an audience for your variant
description: An audience represents a group of users in your organization. You can define who can access this page variant by adding one or more predefined audiences.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/application-development/ui-builder/learn-by-example-define-audience.html
release: australia
product: UI Builder
classification: ui-builder
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Learn UI Builder by example, Learning UI Builder, UI Builder, Builder library, Developing your application, Building applications]
---

# Define an audience for your variant

An audience represents a group of users in your organization. You can define who can access this page variant by adding one or more predefined audiences.

## Before you begin

Role required: ui\_builder\_admin

## About this task

In the previous procedure, you created a page variant that can be viewed by anyone accessing a record from the Task table. For this procedure, you will duplicate the variant and configure it so that it is accessible only to audiences with the Admin role.

## Procedure

1.  Open the main page for your demo experience.

2.  Select the experience you created, expand a page and select **Default**.

    \[Omitted image "audience-experience-view.png"\] Alt text: Demo experience Editor page.

3.  Select the **Open menu** icon.

    \[Omitted image "open-menu.png"\] Alt text: Open menu button.

4.  Select **Duplicate variant**.

5.  On the **Tell us about your variant** screen, enter **Admin only** in the **Name** field.

6.  Select **+ Add** next to **Audiences**, and select the **Admin** audience.

    \[Omitted image "admin-audience.png"\] Alt text: Select the Admin audience.

7.  Select **Create**.

    The variant is duplicated and only users with the Admin role can view this page.


## What to do next

Select the **Next topic** link to learn how to apply conditions to the variant so that the variant is visible only when the defined conditions are met.

**Parent Topic:**[Learn UI Builder by example](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/application-development/ui-builder/learning-uib-by-example.md)

**Related topics**  


[Create a demo experience to explore UI Builder]()

[Create a blank page]()

[Create a record page using a template]()

[Define conditions for your variant]()

[Customize forms within a form component]()