---
title: Manage the visual style of UI Builder experiences
description: Themes enable you to change the visual style of your UI Builder experiences so that they express the look and feel of your brand
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/application-development/ui-builder/manage-the-visual-style-of-ui-builder-experiences.html
release: australia
product: UI Builder
classification: ui-builder
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Working in UI Builder, UI Builder, Builder library, Developing your application, Building applications]
---

# Manage the visual style of UI Builder experiences

Themes enable you to change the visual style of your UI Builder experiences so that they express the look and feel of your brand

## Getting started with themes

By default, the Polaris theme is applied to UI Builder experiences. For more information, see [Working with themes in Next Experience](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/platform-user-interface/next-experience-theming.md).

## Create a new theme with Theme Builder

Theme Builder enables you to create, edit, manage, and apply Next Experience themes using a friendly visual interface. For more information, see [Configuring Next Experience with Theme Builder](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/platform-user-interface/configuring-next-experience-with-theme-builder.md).

## Create a custom theme

If you are an admin user comfortable working in style records and JSON code, you can create a custom theme to override the default Polaris style. This option gives you the most control over typefaces, colors, and images \(including the banner and logo\) in a theme. For more information, see [Configuring Next Experience themes and preferences](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/platform-user-interface/config-next-experience-themes-prefs.md).

## Working with dark theme

If you are interested in dark theme, see [Working with the dark theme](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/platform-user-interface/tb-working-in-dark-theme.md).

## Create custom style classes and rules

Use style classes rules in UI Builder to apply custom visual styling to UI elements by referencing CSS classes, see [Create custom style classes and rules](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/application-development/ui-builder/custom-style-classes-rules.md).

-   **[View experience theme](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/application-development/ui-builder/view-experience-theme.md)**  
View the theme applied to your experience. The theme sets the visual style of the experience and provides a consistent look and feel across all pages.
-   **[Create custom style classes and rules](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/application-development/ui-builder/custom-style-classes-rules.md)**  
Use style classes rules in UI Builder to apply custom visual styling to UI elements by referencing CSS classes.

**Parent Topic:**[Working in UI Builder](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/application-development/ui-builder/using-ui-builder.md)