--- title: Proactive Triggers description: Proactive Triggers supports end users by providing helpful platform actions, using real-time data. Admin users can customize rules and actions to present rich text pop-up messages to specific users. locale: en-US canonical_url: https://www.servicenow.com/docs/r/australia/conversational-interfaces/product-support-for-technology/proactive-triggers-landing-page.html release: australia product: Product Support for Technology classification: product-support-for-technology topic_type: reference last_updated: "2026-03-12" reading_time_minutes: 1 breadcrumb: [Manage people and work, Conversational Interfaces] --- # Proactive Triggers Proactive Triggers supports end users by providing helpful platform actions, using real-time data. Admin users can customize rules and actions to present rich text pop-up messages to specific users. For an introduction to Proactive Triggers and to get familiar with the product, watch this video. ## Request apps on the Store Visit the [ServiceNow Store](https://store.servicenow.com/sn_appstore_store.do#!/store/home) to view all the available apps, and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the [ServiceNow Store version history release notes](https://www.servicenow.com/docs/r/store-release-notes/sn-store-release-notes.html). ## Get started