---
title: Configure branding for your self-configured bot
description: Configure your self-configured Slack app's branding. You have the flexibility to customize the default ServiceNow branding for the Slack self-configured bot name and icon.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/conversational-interfaces/virtual-agent/slack-brand-self-configured.html
release: australia
product: Virtual Agent
classification: virtual-agent
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
keywords: [configure, branding, self-configured bot, Slack, name, icon]
breadcrumb: [Configure Virtual Agent settings for Slack, Conversational Integration with Slack, Integrate VA with messaging apps, Integrate VA with other channels, Virtual Agent, Conversational Interfaces]
---

# Configure branding for your self-configured bot

Configure your self-configured Slack app's branding. You have the flexibility to customize the default ServiceNow branding for the Slack self-configured bot name and icon.

## Before you begin

Verify that you have completed integrating Virtual Agent with a aelf-configured bot in Slack before customizing the branding options.

Role required: admin

## Procedure

1.  Log in to the [Slack admin center](https://app.slack.com/).

2.  Select **Your apps** and select a bot from for which you want to change the branding settings.

3.  Navigate to **Settings** > **Basic Information** > **Display Information**.

4.  In the Display Information section, you can update the following details:

    1.  **App name**: Name of your Self-configured bot.

    2.  **Short description**: A short sentence describing your Self-configured bot.

    3.  **App icon & Preview**: Image representing your Self-configured bot on the conversation body.

        **Note:** Verify that the image you would like to upload as the app icon is a square between 512 px by 512 px and 2000 px by 2000 px.

    4.  **Background color**: Background color of your bot icon while on the conversation body.

    5.  **Long description**: Description of your self-configured bot to show on your App Detail page.

5.  Select **Save Changes**.


**Parent Topic:**[Configure Virtual Agent settings for Slack](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/conversational-interfaces/virtual-agent/configure-va-slack-settings.md)