---
title: CRM products
description: Use the ServiceNow CRM products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle. Whether you are starting or expanding a CRM implementation, learn more about the available products, features, and workflows that can help your organization deliver consistent, connected customer experiences.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-relationship-management/crm-product-portfolio.html
release: australia
topic_type: concept
last_updated: "2026-04-30"
reading_time_minutes: 1
breadcrumb: [Customer Relationship Management]
---

# CRM products

Use the ServiceNow CRM products to manage customer interactions, service requests, field operations, and order fulfillment across the full customer lifecycle. Whether you are starting or expanding a CRM implementation, learn more about the available products, features, and workflows that can help your organization deliver consistent, connected customer experiences.

## CRM products

<table id="table_x5b_bxc_1fc" class="nav-card"><tbody><tr><td>

[Customer Service Management \[Omitted image "bus-customer-service-agent.svg"\] Alt text:Manage customer cases, resolve problems, and track interactions across multiple channels.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/customer-service-management/c_CustomerServiceManagement.md)

</td><td>

[Field Service Management\[Omitted image "bus-field-service-technician.svg"\] Alt text: Manage work orders, assets, or locations, and dispatch agents to perform field work.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/field-service-management/fsm-application-landing-page.md)

</td><td>

[Sales CRM\[Omitted image "bus-transaction.svg"\] Alt text:Manage your sales cycle, including lead and opportunity management, quote generation, order management, contract renewals, and invoicing.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/order-management/order-mgt-overview.md)

</td></tr></tbody>
</table>## Industry products

<table id="table_iwv_lpv_klb" class="nav-card"><tbody><tr><td>

[Financial Services \[Omitted image "ind-financial-services.svg"\] Alt text: Help financial institutions deliver convenient experiences that build customer loyalty.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/financial-services-operations/fso-overview.md)

</td><td>

[Healthcare and Life Sciences \[Omitted image "ind-healthcare.svg"\] Alt text: Move information and work across healthcare organizations so providers, payers, and life science companies can provide excellent patient care.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/healthcare-life-sciences/hcls-overview.md)

</td><td>

[Manufacturing Commercial Operations\[Omitted image "ind-standard-manufacturing-facility.svg"\] Alt text:Integrate people, process, and technology into a system of action across the manufacturing value chain.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/manufacturing/manufacturing-overview.md)

</td></tr><tr><td>

[Public Sector \[Omitted image "ind-government.svg"\] Alt text: Enable the development of public sector applications for the delivery of digital services to constituents, such as benefits, licenses, and service requests.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/government-industry/bun-public-sector-landing-page.md)

</td><td>

[Retail\[Omitted image "ind-storefront.svg"\] Alt text:Enhance the efficiency of retail operations through optimized processes and tools.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/retail-industry/rahi-retail-operations-overview.md)

</td><td>

[Telecommunications, Media, and Technology \[Omitted image "bus-cloud.svg"\] Alt text: Unite ordering and assurance on one platform for a seamless experience and visibility for communications service providers.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/telecom-media-technology/telecom-media-tech-landing.md)

</td></tr></tbody>
</table>