---
title: Gamification
description: Encourage users to participate and contribute content in the community by providing incentives in the form of points, achievement levels, and badges.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/communities/communities-gamification.html
release: australia
product: Communities
classification: communities
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 3
breadcrumb: [Using communities, Communities, Customer Service Management]
---

# Gamification

Encourage users to participate and contribute content in the community by providing incentives in the form of points, achievement levels, and badges.

Use the gamification framework to:

-   Configure point values associated with specific user activities.
-   Define achievement levels based on earned points.
-   Create and assign badges to recognize users.

Community administrators can:

-   Create [rules](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/gamification-components-rules.md) and configure [points](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/gamification-components-points.md) that users receive for activities on the community.
-   Create [tracks](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/gamification-components-tracks.md) to logically separate points assigned in the communities into different areas.
-   Create [levels](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/gamification-components-levels.md) in the community where users can achieve expertise or a reputation and then configure level ranges within each level definition.
-   Create [badges](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/gamification-components-badges.md) to award to users for different achievements.

Community users can:

-   Perform activities and accrue points.
-   Achieve levels based on point totals.
-   View leaderboards to find community experts on specific forums or topics.
-   See their own standing within the community.
-   See gamification achievements on their user profiles.

-   **[Gamification components](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/gamification-components.md)**  
The gamification feature includes several components, such as rules, levels, and tracks, that enable users to earn points and badges for community activities.
-   **[Gamification user interface components](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/communities-gamification-UI.md)**  
Gamification information appears on leaderboards, the user profile page, and content pages.
-   **[Moderate gamification](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/communities-gamification-moderate.md)**  
Monitor points earned by users and award points and badges to users based on their participation within the community.

**Parent Topic:**[Using communities](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/using-communities.md)

**Related topics**  


[Community homepage features for logged in users]()

[Navigating the activity feed]()

[Navigating the forum homepage]()

[Community homepage features for non-logged in users]()

[Self-register to a community]()

[Search the community]()

[Use a community profile]()

[Community subscriptions]()

[Request membership to a forum]()

[Accept an invitation to join a forum]()

[Post and respond to content in the community]()

[Report inappropriate community content]()

[Add featured content in a community]()

[Email a community user]()

[View a list of questions and create a case]()