---
title: Create a persona for the community profile
description: Create a persona and associate it to a role to manage which data users can modify.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/communities/create-new-persona.html
release: australia
product: Communities
classification: communities
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Configure the community profile, Configuring communities, Communities, Customer Service Management]
---

# Create a persona for the community profile

Create a persona and associate it to a role to manage which data users can modify.

## Before you begin

Role required: sn\_communities.admin

## About this task

A persona is associated to a user role and can be mapped to specific fields for display on the community profile. The base system contains a default persona, which is not associated to a role and is used for all community users. You can create a new persona or add a role to the default persona.

## Procedure

1.  Navigate to **All** > **Community** > **User Profile** > **Persona**.

2.  Click **New** and then complete the Persona form.

    |Field|Description|
    |-----|-----------|
    |Name|A name for the persona.|
    |Order|The order, in numerical value, in which the system should evaluate the roles for the persona.|
    |Associated Role|The role to associate the persona to.|

3.  Click **Submit**.


**Parent Topic:**[Configure the community profile](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/communities/configure-community-profile.md)