---
title: Configure consumers
description: A consumer is a customer in the business-to-consumer \(B2C\) business model.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/configure-csm-consumers.html
release: australia
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Customer data, Set up your environment, Configure, Customer Service Management]
---

# Configure consumers

A consumer is a customer in the business-to-consumer \(B2C\) business model.

## Before you begin

Role required: csm\_guided\_setup\_user or admin

## About this task

Consumers can have multiple addresses, one of which is the primary address.

## Procedure

-   You can import existing consumers using a guided setup.

-   You can create consumers using the Customer Service Management application.