---
title: Configure customer data models for B2B2C
description: Enable business customers to support their end consumers by creating cases and tracking services for products and offerings, using the business-to-business-to-consumer \(B2B2C\) data model.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/configure-customer-data-model-b2b2c.html
release: australia
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Data models, Set up your environment, Configure, Customer Service Management]
---

# Configure customer data models for B2B2C

Enable business customers to support their end consumers by creating cases and tracking services for products and offerings, using the business-to-business-to-consumer \(B2B2C\) data model.

Role required: admin

The business-to-business \(B2B\) model supports customer accounts and the contacts within those accounts. The business-to-consumer \(B2C\) model supports individual consumers.

With the business-to-business-to-consumer \(B2B2C\) model, you can support business customers and third-party channel partners who, in turn, support the end consumers. This model can be used to support:

-   Employees of a business customer.
-   End consumers of a business customer.

**Related topics**  


[Customer service business models](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/customer-service-data-models.md)