---
title: Customer management
description: Enhance customer engagement and satisfaction by managing all interactions to ensure a seamless and efficient service experience. Simplify processes, improve communication, and provide personalized service.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/customer-management.html
release: australia
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Use, Customer Service Management]
---

# Customer management

Enhance customer engagement and satisfaction by managing all interactions to ensure a seamless and efficient service experience. Simplify processes, improve communication, and provide personalized service.

| | |
|---|---|
|[Using customer access management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/using-cam.md)|Learn how customers, contributor users, and customer service agents use customer access management.|
|[Using Customer Contracts and Entitlements](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/using-post-sales-support.md)|Learn how consumers, managers, agents, and administrators use the Customer Contracts and Entitlements application to generate service contracts and contract lines to work on the services.|
|[Create a social media profile](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/create-social-profile.md)|Users with the customer service manager role can create a social media profile for an account, contact, or consumer.|
|[Create a social media log entry](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/create-social-log.md)|Users with the customer service manager role can create a social media log entry for a case.|
|[Using customer data models for B2B2C](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/using-b2b2c.md)|With the B2B2C model, organizations across industries can easily configure multi-level customer relationships and support business customers who, in turn, support their end consumers.|