--- title: Supported and unsupported roles and features description: Explore the capabilities and limitations of the unified consumer role \(sn\_customerservice.unified\_consumer\) to understand the roles and features it supports. This analysis helps you can enhance the user experience and streamline administration, supporting a unified identity across different user contexts. locale: en-US canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/features-supp-and-unsupp-by-unified-consumer.html release: australia topic_type: reference last_updated: "2026-03-12" reading_time_minutes: 2 breadcrumb: [Configuring a user as a Unified Consumer, Configuring a Unified User, User management, Set up your environment, Configure, Customer Service Management] --- # Supported and unsupported roles and features Explore the capabilities and limitations of the unified consumer role \(sn\_customerservice.unified\_consumer\) to understand the roles and features it supports. This analysis helps you can enhance the user experience and streamline administration, supporting a unified identity across different user contexts.
Supported or unsupported Persona and role \[Role Name\] Internal role\(s\) External role\(s\) Description
Supported Administrator Admin \[admin\]   Administrators who can set up unified consumer users.
Internal unified consumer Internal employee \[snc\_internal\]**Note:** Can have other internal roles across non-CSM applications. Unified consumer \[sn\_customerservice.unified\_consumer\] **Note:** The unified consumer role doesn't contain snc\_external roles. An employee \(internal user\) who is also a consumer \(external\).
External unified consumer   - Unified Consumer \[sn\_customerservice.unified\_consumer\] - External users \[snc\_external\] A user who is similar to a consumer \[sn\_customerservice.consumer\], but has the unified consumer role.
Unsupported Customer Service Management \(CSM\) fulfiller as a consumer - Customer service manager \[sn\_customerservice\_manager\] - Relationship agent \[sn\_customerservice.relationship\_agent\] - Case task agent \[sn\_customerservice.case\_task\_agent\] - Account customer agent \[sn\_acct\_consumer.agent\] - Location consumer agent \[sn\_customerservice.svc\_location\_consumer\_agent\] - Location agent \[sn\_customerservice.svc\_location\_agent\] - Location manager \[sn\_customerservice.svc\_location\_manager\] - Location relationship manager \[sn\_bus\_loc.location\_relationship\_manager\] - Customer service agent \[sn\_customerservice\_agent\] - Consumer service agent \[sn\_customerservice.consumer\_agent\] Unified Consumer \[sn\_customerservice.unified\_consumer\] A customer service agent who is also a consumer.
CSM contributor as a consumer - Account contributor \[sn\_customerservice.account\_contributor\] - Consumer contributor \[sn\_customerservice.consumer\_contributor\] - Relationship contributor \[sn\_customerservice.relationship\_contributor\] - Self-contributor \[sn\_customerservice.self\_contributor​\] - Service organization contributor \[sn\_customerservice.service\_organization\_contributor\] - Location manager contributor \[sn\_customerservice.svc\_location\_manager\_contributor\] Unified Consumer \[sn\_customerservice.unified\_consumer\] An employee \(internal contributor\) who can create cases on behalf of themselves and others, but is also a consumer.
Employee as an account-consumer \(B2B2C\) Internal employee \[snc\_internal\] Account consumer \[sn\_acct\_consumer.consumer\] An employee who is also a consumer for a business-customer \(B2B2C\).
Features
- Case Management - Case Tasks - Install Base Management - Inbound/Outbound Email Notifications - Targeted Communications - Service Catalog Product​ Case - Consumer Profile and Consumer Profile Locations - Household​ - Case Application Programming Interface \(APIs\)​​ - Asset \(IT Asset Management\) - Contracts and Entitlements​ - Contracts on Sold Product or Install Base Items - Virtual Agent or​ Agent Chat - Live Agent Chat - Look up and Verify - Case Digest - Case Escalations - Case Types - Case Playbooks for Complaint - Case Playbooks for Onboarding - Order Management - Omnichannel Callback - Engagement Messenger - ServiceNow Voice for CSM - Business Location - Walk-up Experience for Customer Service Management - Knowledge Management - Communities - CSM Integrations - Customer Service Management and Field Service Management Integration - Customer Service Management and Request Management Integration - Customer Service Management and Asset Management Integration - Field Service Management - Work Orders and Work Order Tasks - Appointment Booking - Conversational Appointment Booking
**Related topics** [Configuring a user as a Unified Consumer](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/configuring-employee-as-a-consumer.md) [Roles installed with Employee as a Consumer](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/roles-installed-with-employee-as-consumer.md) [Setting up a user as a Unified Consumer](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/customer-service-management/setting-up-a-user.md)