---
title: Roles
description: After successful integration of Opportunity Management with Service Model Foundation, various roles are added to the list view menu.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/personas-roles-and-tables-post-integration-oppMgmt.html
release: australia
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Opportunity Management for business location, Integration with Sales Customer Relationship Management, Configure Service Model Foundation, Data models, Set up your environment, Configure, Customer Service Management]
---

# Roles

After successful integration of Opportunity Management with Service Model Foundation, various roles are added to the list view menu.

## Description of roles

<table id="table_rnc_gcs_ffc"><tbody><tr><td>

Role

</td><td>

Description

</td><td>

Contains roles

</td></tr><tr><td>

Organization B2B Sales Representative \(sn\_bus\_org\_opptym.org\_b2b\_sales\_rep\)

</td><td>

Functional role for creating location Opportunity for account.

</td><td>

-   Location Org Viewer \(sn\_bus\_loc.location\_org\_viewer\)
-   Location Opportunity Creator \(sn\_bus\_org\_opptym.org\_opportunity\_creator\)
-   Location Account Viewer \(sn\_bus\_loc.location\_account\_viewer\)

</td></tr><tr><td>

Organization B2C Sales Representative \(sn\_bus\_org\_opptym.org\_b2c\_sales\_rep\)

</td><td>

Functional role for creating location opportunity for consumers.

</td><td>

This role contains the following inherited roles.

 -   Location Org Viewer \(sn\_bus\_loc.location\_org\_viewer\)
-   Location Opportunity Creator \(sn\_bus\_org\_opptym.org\_opportunity\_creator\)
-   Location Consumer Viewer \(sn\_bus\_loc.location\_account\_viewer\)

</td></tr><tr><td>

Organization Sales Manager \(sn\_bus\_org\_opptym.org\_sales\_mgr\)

</td><td>

Functional role for location opportunity managers. They can create location opportunities for accounts and consumers for their hierarchy.

</td><td>

This role contains the following inherited roles

 -   Location Org Hierarchy Viewer \(sn\_bus\_loc.location\_org\_hierarchy\_viewer\)
-   Organization B2B Sales Representative \(sn\_bus\_org\_opptym.org\_b2b\_sales\_rep\)
-   Organization B2C Sales Representative \(sn\_bus\_org\_opptym.org\_b2c\_sales\_rep\)

</td></tr><tr><td>

Organization Opportunity Relationship Manager\(sn\_bus\_org\_opptym.org\_relationship\_mgr\)

</td><td>

Functional role for enterprise partner relationship managers. They’re responsible for building and managing relationships with multiple channel partners. They can create, manage, and approve account and consumer-related opportunities within their assigned organizational hierarchy.

</td><td>

This role contains Organization Sales Manager \(sn\_bus\_org\_opptym.org\_sales\_mgr\)

</td></tr><tr><td>

sn\_bus\_org\_opptym.org\_ui

</td><td>

Granular role for organization staff to ensure consistent opportunities experience across all user interfaces.

</td><td>

None

</td></tr></tbody>
</table>