---
title: Associate an account with consumers
description: Enable customer service managers to identify the end consumers who are using products or services and track customer information.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/customer-service-management/t\_AssociateConsumersToAccounts.html
release: australia
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Using customer data models for B2B2C, Customer management, Use, Customer Service Management]
---

# Associate an account with consumers

Enable customer service managers to identify the end consumers who are using products or services and track customer information.

## Before you begin

Role required: One of the following roles:

-   sn\_crm\_foundation\_admin
-   sn\_customerservice\_manager
-   sn\_crm\_foundation\_data\_manager

## Procedure

1.  Navigate to **All** > **Customer Service** > **Accounts**.

2.  Select an account.

3.  Select the **Consumers** related list.

4.  Select **New** to add an existing or new consumer.

<table id="table_xhq_4cl_gqb"><thead><tr><th>

Option

</th><th>

Procedure

</th></tr></thead><tbody><tr><td>

Add an existing consumer

</td><td>

1.  In the **Consumer** field, select the Lookup using list icon \(\[Omitted image "List\_SearchIcon.png"\] Alt text: Lookup using list icon.\).
2.  Select a consumer from the list.


</td></tr><tr><td>

Add a new consumer

</td><td>

1.  In the **Consumer** field, select the Lookup using list icon \(\[Omitted image "List\_SearchIcon.png"\] Alt text: Lookup using list icon.\).
2.  Select **New**.
3.  On the Consumer form, fill in the fields.
4.  Select **Submit**.


</td></tr></tbody>
</table>5.  Select **Submit**.


## Result

The selected consumer is associated with the account.