---
title: Block content form
description: Block content form
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/block-content-form.html
release: australia
product: Employee Experience Foundation
classification: employee-experience-foundation
topic_type: reference
last_updated: "2026-03-12"
reading_time_minutes: 3
breadcrumb: [Employee Center Pro reference, Employee Center Pro, Unified Employee Experience, Employee Service Management]
---

# Block content form

Block content form

<table id="table_ilw_lt1_jfb"><thead><tr><th>

Fields

</th><th>

Description

</th></tr></thead><tbody><tr><td>

Name

</td><td>

Name of the block content. The name is what you select when you pull in block content for a community blog.

</td></tr><tr><td>

Allow personalization

</td><td>

Enables the use of variables taken from either the HR Profile or Sys User tables to personalize your content.Select the box and **User reference table** appears.

</td></tr><tr><td>

User reference table

</td><td>

Determines the variables you can use to personalize text for the block content.Select **HR Profile** to select variables from the sn\_hr\_core\_profile table.

 Select **User** to select variables from the sys\_user table.

</td></tr><tr><td>

Select variables

</td><td>

Displays variables dependent on the table selected in **User reference table**.Variables pull information from the selected table to personalize the block content.

</td></tr><tr><td>

Rich text

</td><td>

Text that comprises the block content. To insert variables, place your cursor in the desired location and click the variable.

 Use the formatting tools to apply formatting options such as bold, italic, underline, and font styling.

</td></tr></tbody>
</table>**Parent Topic:**[Employee Center Pro reference](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/emp-center-pro-reference.md)

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