---
title: Content engagement
description: Content engagement enhances news articles by providing users with a way to comment and react to articles. Managers can measure the effectiveness of their content using engagement metrics.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/ec-content-engagement.html
release: australia
product: Employee Experience Foundation
classification: employee-experience-foundation
topic_type: concept
last_updated: "2026-09-01"
reading_time_minutes: 2
breadcrumb: [Setup employee communications, Configuring Employee Center Pro, Employee Center Pro, Unified Employee Experience, Employee Service Management]
---

# Content engagement

Content engagement enhances news articles by providing users with a way to comment and react to articles. Managers can measure the effectiveness of their content using engagement metrics.

## Overview of Content engagement

Content engagement features are seamlessly embedded in news articles. Employees can view engagement summaries at the top of the article, select a reaction icon, or post a comment. \[Omitted image "emp-engagement.png"\] Alt text: Content engagement delivers engagement summary, reaction icons, and commenting capabilities to the portal

Content managers can choose which content engagement features to enable when creating a news article. To enable faster news article publishing, content admins can set Content engagement features in a content template. \[Omitted image "mgr-engagement.png"\] Alt text: Enable comments, reactions, and view count from the Content Template or New Content forms

## Reporting content

Content engagement includes a comment reporting workflow, where employees can report a comment and content managers can view the reports and take appropriate action.

\[Omitted image "engagement-report.png"\] Alt text: reporting content workflow

## Engagement analytics

Content analytics provides visualizations for employee engagement metrics in the [Content engagement dashboard](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ec-pro-content-engagement-dashboard.md).

Additionally, you can review visualizations for a specific news article, including total views count, engagement trends by day, and unique views by day. Navigate to the news article content item and select **View analytics report** in the form context menu.

## Setting up Content engagement

Content engagement is installed as a plugin. The features are enabled through the Content Publishing properties and delivered to employees via news article widgets. Follow these steps to setup Content engagement:

1.  [Activate Content engagement](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/installing-content-engagement.md)
2.  Enable Content engagement in Content Publishing properties: [Properties installed with Content Publishing](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/properties-with-content-delivery.md)
3.  [Configure a custom reaction](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ce-configure-reaction.md) \(optional\)
4.  Enable Content engagement in Content templates: [Content templates](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ec-content-templates.md) \(optional\).

|Role|Access|
|----|------|
|sn\_ce.admin|Required to view the Content engagement dashboard. Grants dashboard read access and displays the **Analytics Dashboard** navigation menu item.|
|sn\_ce.analytics\_reader|Grants read access to the underlying engagement tables \(views, reactions, comments, and flags\).|

**Note:** sn\_ce.analytics\_reader is a separate, lower-privilege role. It grants access to the underlying engagement data but does not grant access to the dashboard UI. Dashboard access requires sn\_ce.admin.