---
title: Add content to a campaign using Content Experience Builder
description: Create or place content into a bundle or stage for a campaign using Content Experience Builder. The Content library holds existing content and is organized by content type.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/employee-service-management/employee-experience-foundation/ecpro-campaigns-manage-content-builder.html
release: australia
product: Employee Experience Foundation
classification: employee-experience-foundation
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 3
breadcrumb: [Creating campaigns, Authoring and managing employee communications, Employee Center Pro, Unified Employee Experience, Employee Service Management]
---

# Add content to a campaign using Content Experience Builder

Create or place content into a bundle or stage for a campaign using Content Experience Builder. The Content library holds existing content and is organized by content type.

## Before you begin

Role required: sn\_ca.campaign\_manager

Complete the steps to [Create a campaign](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-create-campaign.md) and [Create campaign stages with Content Experience Builder](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-campaign-builder.md)

## About this task

You can add content to the campaign from the Content Library or create new content using the Content Experience Builder.

**Note:** You must create rich content in the Content Library Rich Content Editor, since the Content Experience Builder does not currently support rich content creation. See [Microsites](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ec-rich-content.md)

## Procedure

1.  To open a campaign in the Content Experience Builder do steps 1 and 2. If you have already opened the campaign in the Content Experience Builder, proceed to step 3.
2.  Navigate to **All** > **Content Experiences** > **Content Experience Builder**.

3.  Select the campaign and click the **Schedule of content** tab or click **Next**.

    \[Omitted image "campaign-content-builder-1.png"\] Alt text: Schedule of content tab

4.  To create new content or select content from the Content library, click the accordion icon \(\[Omitted image "playbook-accordion-icon.png"\] Alt text: accordion icon\) next to a content type.

    A list of existing content appears. You can drag-and-drop the content into a stage. \[Omitted image "campaign-content-drag-drop.png"\] Alt text: Campaign content - Drag content into a stage

    You can use the Filter field to search for content by title \(for example "Travel policy update"\) or content type \(such as Mobile or Portal content\).

    Click **Create new** to create new content. For more information on the New Content form fields, refer to the links in the table below:

<table id="table_fgf_s5m_tkb"><thead><tr><th>

Content type

</th><th>

Description

</th></tr></thead><tbody><tr><td>

Mobile Content

</td><td>

Announcement banners that you can send to your employee's mobile devices. The banner can be an image that links to your ServiceNow® Employee Center or ServiceNow® Service Portal content.For information on creating mobile content, see [Configure mobile content](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-content-delivery-mobile.md).

</td></tr><tr><td>

Notification Content

</td><td>

Information blast that you send directly to your employees via email or push to their mobile devices.**Note:** Emails sent through campaigns are individually addressed to one user within the campaign, while the remaining users are blind copied \(BCC\).

For information on creating notification content, see [Create email, SMS, or push notification content](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-manage-notification-content.md).

</td></tr><tr><td>

Portal Content

</td><td>

Content that appears on your Employee Center or Service Portal.For information on creating portal content, see [Portal content](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ec-streamline-content.md).

</td></tr><tr><td>

To-do Content

</td><td>

Content that assigns tasks to your employees and can be sent via email, SMS, or posted to your Employee Center or Service Portal.For information on creating to-do content, see [Create to-do content](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-manage-content-to-do.md).

</td></tr></tbody>
</table>5.  Click **Update**.


## What to do next

-   Continue adding stages and content to the campaign
-   Use Campaign preview to see how the campaign will appear to the audience. See [Campaign preview](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/employee-service-management/employee-experience-foundation/ecpro-campaign-preview.md)
-   If you are creating more than one campaign with similar features, use the **Clone campaign** button to clone the campaign, stages, and content.
-   When you are ready to publish the campaign, click **Publish**.