---
title: CoEI Influencing Funding Strategy
description: The Center of Excellence & Innovation \(CoEI\) Funding Strategy Accelerator advises Impact customers on how to identify and develop a strategic CoEI Funding approach.​
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/impact/accelerator-and-initiative-list/coei-influencing-factor-assessment-part-2.html
release: australia
product: Accelerator and Initiative List
classification: accelerator-and-initiative-list
topic_type: reference
last_updated: "2026-03-12"
reading_time_minutes: 3
breadcrumb: [Strategy Accelerators, Accelerator catalog, Accelerators and Initiatives, Using Impact, Impact]
---

# CoEI Influencing Funding Strategy

The Center of Excellence & Innovation \(CoEI\) Funding Strategy Accelerator advises Impact customers on how to identify and develop a strategic CoEI Funding approach.​

## Accelerator overview

CoEI Funding Strategy Accelerator Accelerator provides Impact customers with leading practices content and prescriptive guidance and support to build a funding model within their organization. This Accelerator aims to help you use the CoEI Funding Strategy as a vehicle to realize and accelerate the value received from ServiceNow products.

## Package Availability

**Note:** This Accelerator is available for Impact Guided+ \(Strategic Value add-on\), Advanced and Total Packages.

## What you get

-   **Kickoff meeting \(up to 60 minutes\)**
    -   Review scope and expectations of the Accelerator
    -   Overview of the customer responsibilities
    -   Recap and validation of goals and key information
-   **Funding model overview and assessment \(up to 180 minutes\)**
    -   Review different funding models
    -   Discuss benefits of different types of funding models
    -   Select the funding model framework for customization
-   **Funding model customization workshop \(up to 180 minutes\)**

    Review the different activities needed to customize your selected model to successfully stand up your funding strategy

-   **Recommendation readout \(up to 60 minutes\)**
    -   Present customized funding model and supporting resources for you to implement
    -   Address additional questions​
    -   Review how to use the tools provided in the handoff, such as cost tracking
-   **Outputs**
    -   Customized Funding Strategy, including an overview of the chosen funding model and budget allocation plan
    -   Customizable funding model templates and frameworks \(Centralized, decentralized, and hybrid\)​
    -   Guiding principles to help evolve CoEI with growth​ \(Governance, OCM\)  prioritized 
    -   Follow-up recommendation on other Impact Accelerators  related to your funding strategy

## Requested customer resources

One or more customer resource is requested. The specific number of resources provided is Accelerator and customer specific.

<table id="table_wzw_lxh_c5b"><thead><tr><th>

Customer resource

</th><th>

Responsibilities

</th><th>

Required

</th><th>

Optional

</th></tr></thead><tbody><tr><td>

Change leads

</td><td>

Manages the customer’s ServiceNow change enablement program

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Communication leads

</td><td>

Drafts and publishes the customer’s internal communications

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Compliance and audit officer

</td><td>

Responsible for compliance, risk management, and audit procedure

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Platform owner

</td><td>

-   Responsible for the overall accountability of the ServiceNow platform
-   Provides leadership and oversight to the System Administrators
-   Ensures team alignment to business strategy and the ServiceNow roadmap, and is actively involved in the overarching governance of the platform.

,

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Process leads

</td><td>

Subject matter expert responsible for managing the applicable process

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Process or service owners

</td><td>

A senior leader within each business unit who is accountable for ensuring a process or service, such as incident, change, or employee onboarding, is fit for its purpose

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Process owners

</td><td>

-   Owns one or more processes related to the service, or ancillary process
-   Defines process flow, for example ancillary processes such as, ITSM incident management, ITSM change management, HR employee onboarding, or customer service management requests

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Reporting leads

</td><td>

Meets with the ServiceNow Impact Accelerator consultant, provides access to the required resources, and drives the actions from the engagement

</td><td>

✓

</td><td>

 

</td></tr><tr><td>

Executive suite: CTO or CIO

</td><td>

Responsible for the overall ServiceNow roadmap

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

Platform administrator

</td><td>

Responsible for the day-to-day administration of ServiceNow platform

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

ServiceNow development lead

</td><td>

Leads development on the ServiceNow platform

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

ServiceNow development team lead

</td><td>

Leads development on the ServiceNow platform

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

ServiceNow Platform Architect

</td><td>

Responsible for overall ServiceNow platform architecture, strategy, and governance

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

Subject matter experts \(SMEs\)

</td><td>

Subject matter experts \(SMEs\)

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

System Administrators

</td><td>

-   Maintains the stability and usability of the ServiceNow platform
-   Performs application maintenance, manages support for cases related to ServiceNow applications
-   Contributes to ServiceNow software releases by delivering configuration tasks and features

</td><td>

 

</td><td>

✓

</td></tr><tr><td>

Technical governance board lead

</td><td>

Leads the technical governance board that establishes policies and procedures for data, security, development, change, and release

</td><td>

 

</td><td>

✓

</td></tr></tbody>
</table>## Requested Information / Access

-   Organizational chart and roles and responsibilities
-   RACI diagrams
-   Charter and/or guiding principles document

## Exceptions

ServiceNow resources are not responsible for implementation or management of the ServiceNow CoEI.