---
title: Product idea form
description: Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in AI Control Tower.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/intelligent-experiences/aict-product-idea-form.html
release: australia
topic_type: reference
last_updated: "2026-04-29"
reading_time_minutes: 1
breadcrumb: [Reference, Plan AI strategy, prioritize, and execute, Plan your AI strategy, AI Control Tower, Enable AI experiences]
---

# Product idea form

Learn about the fields of the Product idea form. Use this form to create or edit the details of a product idea in AI Control Tower.

<table id="table_khf_t1b_cjc"><thead><tr><th>

Field

</th><th>

Description

</th></tr></thead><tbody><tr><td>

Name

</td><td>

Brief description of the product idea.

</td></tr><tr><td>

Description

</td><td>

Detailed description of the product idea.

</td></tr><tr><td>

Planning state

</td><td>

State of the product idea. The available options are:-   New
-   In Review
-   Prioritized
-   Done
-   Cancelled

</td></tr><tr><td>

Owner

</td><td>

User assigned to this product idea.

</td></tr><tr><td>

MoSCoW

</td><td>

Priority of the product idea is based on its importance. The available options are:-   Must have
-   Should have
-   Could have
-   Won't have

</td></tr><tr><td>

Created by

</td><td>

User who created this product idea.

</td></tr><tr><td>

Product

</td><td>

Product associated with the product idea.

</td></tr><tr><td>

Customers

</td><td>

Customers who have shown interest in the product idea. This field is automatically set based on the linked feedback.

</td></tr><tr><td>

Locations

</td><td>

Location impacted by the product idea.

</td></tr><tr><td>

Department

</td><td>

Department associated with the product idea.

</td></tr><tr><td>

Strategic program

</td><td>

Strategic program associated with the product idea.

</td></tr><tr><td>

Work notes

</td><td>

Notes for adding and tracking the activity of the product idea.

</td></tr></tbody>
</table>|Field|Description|
|-----|-----------|
|Approved start date|Approved start date for this product idea.|
|Approved end date|Approved end date for this product idea.|

|Field|Description|
|-----|-----------|
|Priority|Priority of this product idea.|