---
title: Exploring Demand Management
description: Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/it-business-management/demand-management/exploring-demand-management.html
release: australia
product: Demand Management
classification: demand-management
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 3
breadcrumb: [Demand Management, Project Portfolio Management, Strategic Portfolio Management]
---

# Exploring Demand Management

Learn more about Demand Management and its process flow, and reviewing its benefits to your organization.

## Demand Management overview

In Demand Management assess the ideas submitted through the Idea Portal or ideation module and promote the feasible ideas to demands. Track the progress of an accepted idea as it moves through the demand life cycle \(idea to a demand, to a project, enhancement, change, or defect\).

**Important:**

Demands are available in the Next Experience for Demand Management. For more information, see [Next Experience for Demand Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/portfolio-planning/demand-workspace-ppw.md).

The workspace provides additional value beyond the legacy experience, including Playbook, Docs, and the ability to define different governance processes using playbooks.

If you have Portfolio Planning Workspace or Strategic Planning Workspace, you can use the Next Experience for Demand Management to create and manage your demands.

-   New customers: Use Next Experience for Demand Management to create and manage your demands.
-   Existing customers: If you already have demands in the classic UI, you can continue using it. However, we recommend moving to the Next Experience for Demand Management, as your existing demands are automatically available there.

## Demand Management workflow

In demand management, a demand can be in any of the following states.\[Omitted image "DemandStatesFuji.png"\] Alt text: Demand state changes

The demand states are Draft, Submitted, Screening, Approved, and Completed. For more information, see [Use Demand Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/r_UsingDemandManagement.md).

## Demand Management benefits

|Benefit|Feature|Users|
|-------|-------|-----|
|View and assess ideas that have been approved to be demands in a central location.|[Demand workbench](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/c_DemandWorkbench.md)|Demand Manager|
|Track the progress of an accepted idea as it moves through the demand life cycle \(idea to a demand, to a project, enhancement, change, or defect\).| | |
|Manage and track the financials of your demands in corporate, regional currency, or the same currency that you want to use for managing the project|[Multicurrency in Demand Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/multicurrency-demand.md)|Demand Manager|
|Add users to the stakeholder registry so that demand and project management can automatically populate the stakeholder list when a user creates a demand or project.|[Populate the stakeholder registry](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/t_PopulatingTheStakeholderRegistry.md)|Demand Manager|

-   **[Demand Management process flow](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/r_DemandManagementProcessFlow.md)**  
The Demand Management process flow consists of the following tasks.
-   **[Demand workbench](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/c_DemandWorkbench.md)**  
The demand workbench provides a central location for viewing and assessing business demands.
-   **[Predictive Intelligence for Demand Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/predictive-intelligence-for-demand.md)**  
The Predictive Intelligence for Demand Management capability uses machine-learning algorithms to search and display similar demands while creating a demand in the Demand form.
-   **[AI skills for Demand Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/similar-demand-identification-using-now-assist.md)**  
ServiceNow Otto for Strategic Portfolio Management provides AI-powered skills for demand records that help you quickly understand demand details and identify related records. These skills improve planning efficiency and support informed decision-making.

**Parent Topic:**[Demand Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/demand-management/c_DemandManagement.md)