---
title: Create a product idea in Strategic Planning
description: Create a product idea using the Feedback application and prioritize which ideas are important to users. Incorporate product ideas into feedback to enhance your product.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/it-business-management/product-feedback/create-product-idea-in-sp.html
release: australia
product: Product Feedback
classification: product-feedback
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Use, Feedback in Strategic Planning, Strategic Planning, Strategic Portfolio Management]
---

# Create a product idea in Strategic Planning

Create a product idea using the Feedback application and prioritize which ideas are important to users. Incorporate product ideas into feedback to enhance your product.

## Before you begin

Role required: pf\_user

## About this task

User-created product ideas help in identifying focus areas of a product. These product ideas facilitate continuous improvement in the product development life cycle.

## Procedure

1.  Navigate to **Workspaces** > **Strategic Planning Workspace**.

2.  Select **Feedback**.

3.  Select **Product idea** and then select **New product idea**.

4.  On the form, fill in the fields.

    For more information on fields and description, see [Product idea form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/product-idea-form.md).

5.  Select **Submit**.


## What to do next

-   [Update Feedback or Product idea records from the list page](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/update-feedback-or-idea.md)
-   [Associate a product idea with feedback](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-product-idea-with-feedback.md)
-   [Associate feedback or product ideas with non-planning items](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-feedback-with-non-planning-item.md)
-   [Associate a product idea with a goal](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-product-idea-with-goals.md)