--- title: Exploring Feedback application in Strategic Planning description: Learn how to manage feedback and product ideas and make informed decisions in the Feedback application. locale: en-US canonical_url: https://www.servicenow.com/docs/r/australia/it-business-management/product-feedback/explore-product-feedback-in-sp.html release: australia product: Product Feedback classification: product-feedback topic_type: concept last_updated: "2026-03-12" reading_time_minutes: 4 breadcrumb: [Feedback in Strategic Planning, Strategic Planning, Strategic Portfolio Management] --- # Exploring Feedback application in Strategic Planning Learn how to manage feedback and product ideas and make informed decisions in the Feedback application. ## Feedback overview The Feedback application is designed to collect, manage, and evaluate feedback and product ideas. Feedback is received from various sources such as emails, social media, chats, meetings, and the Idea portal. With Feedback, you can analyze feedback on your product, link feedback to a product idea. You can associate feedback or a product idea directly to a planning or non-planning item. This application aligns customer feedback with the product roadmap, identify trends and statistics, and track the progress of feedback implementation. ## Feedback benefits With Feedback, you can: - Gather feedback from users and make data-driven decisions about product development, improvements, and future strategies. - Create feedback or product ideas and link them with a feedback or product idea or planning or non-planning items. - Import ideas from the Idea portal to Feedback application. - Configure Microsoft Outlook add-ins to submit feedback directly from your Outlook account. - Configure an email account in your instance so that sending emails to this configured email address creates a feedback record. |Benefit|Feature|Role| |-------|-------|----| |Capture and evaluate feedback from multiple sources to make informed decisions on your product.|[Create Feedback in Strategic Planning](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/create-feedback-in-sp.md)|pf\_user| |Create and prioritize product ideas that can be implemented.|[Create Product idea in Strategic Planning](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/create-product-idea-in-sp.md)|pf\_user| |Manage your feedback by associating it with one or multiple product ideas that can be evaluated, prioritized, and worked on.|[Associate feedback with a product idea](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-feedback-with-product-idea.md)|pf\_user| |Link your feedback or product idea to a planning or non-planning item to address concerns.|[Associate a feedback or product idea with a planning item](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-feedback-with-planning-item.md) and [Associate feedback or product ideas with non-planning items](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-feedback-with-non-planning-item.md)|pf\_user| |Associate and manage goals associated with product ideas.|[Associate a product idea with a goal](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/associate-product-idea-with-goals.md)|pf\_user and goal\_user| |Collect and manage documents, files, or resources associated with product ideas.|[Docs in Feedback](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/manage-documents-with-pf.md)|pf\_user| |Import ideas from the Idea portal to Feedback.|[Integrate the Idea portal with Feedback application](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/integrate-idea-portal-with-product-feedback.md)|sn\_align\_core.apw\_admin| |Create or submit feedback from the Microsoft Outlook directly without disturbing the workflow.|[Submit feedback from Microsoft Outlook](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/create-feedback-from-outlook.md)|pf\_user| |Configure the non-planning items that you want to link with the feedback or product idea without having to switch between related items.|[Configure non-planning items for feedback or product ideas](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/config-items-sp.md)|admin| |Configure filters for feedback or product idea overview page to get information based on your preference.|[Filter configuration](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/configure-feedback-or-idea-overview-page.md)|admin| |Generate concise and informative summary of customer feedback using AI.| |pf\_user| |Generate a summary of selected text using Planning item Gen AI Docs skill.|[Summarize content with the doc summarization skill](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/summarize-docs-genai-skill-pf.md)|pf\_user| **Related topics** [Configuring Feedback application in Strategic Planning](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/configuring-product-feedback-in-sp.md) [Managing Feedback application in Strategic Planning](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/managing-product-feedback-in-strategic-planning.md) [Feedback reference](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/product-feedback/product-feedback-reference.md)