--- title: Goals examples and recommendations description: Business goals are an important part of establishing up priorities and setting a company for success. Understanding how to set achievable goals can greatly increase the ability to stay on track both in the short term and the long term for a company. locale: en-US canonical_url: https://www.servicenow.com/docs/r/australia/it-business-management/scenario-planning-in-spw/goals-examples-spw.html release: australia product: Scenario Planning in SPW classification: scenario-planning-in-spw topic_type: concept last_updated: "2026-10-09" reading_time_minutes: 4 breadcrumb: [Manage portfolio plan goals, Portfolio Planning in Strategic Planning Workspace, Strategic Planning, Strategic Portfolio Management] --- # Goals examples and recommendations Business goals are an important part of establishing up priorities and setting a company for success. Understanding how to set achievable goals can greatly increase the ability to stay on track both in the short term and the long term for a company. The following are the examples for strategic priorities along with their goals and targets. |Strategic Priority|Goal|Target| |------------------|----|------| |Enhance customer experience|Improve customer satisfaction|Achieve a customer satisfaction score of 90% or higher by Q4 2024| |Reduce customer complaints by 20% by the end of 2024| |Increase customer engagement|Increase active users on the platform by 15% within 12 months| |Increase customer retention rate by 10% by Q4 2024| |Drive innovation and product development|Accelerate time to market for new products|Launch 3 new products or features per year starting from 2024| |Reduce the product development cycle from 12 months to 8 months by 2025| |Foster a culture of innovation|Allocate 15% of the annual budget to research and development| |Increase the number of innovation projects submitted by employees by 25% within 18 months| |Expand market reach|Increase market share in key regions|Achieve 5% market share growth in the Asia-Pacific region by 2025| |Expand into 3 new international markets by 2026| |Build strategic partnerships|Establish 5 new strategic partnerships with local distributors or resellers by 2024| |Increase revenue from partnerships by 20% by the end of 2025| |Strengthen operational efficiency|Optimize internal processes|Implement an enterprise resource planning \(ERP\) system by Q3 2024| |Reduce operational costs by 10% by 2025 through automation| |Improve employee productivity|Increase employee satisfaction score to 85% by the end of 2024| |Reduce employee turnover by 15% by 2025| ## Recommendations to setup goals and targets The following are the recommendations on how to setup goals and targets for an organization business growth. - **Goal: Increase overall revenue and market share in 2024** **Target 1:** Expand market share by 10% in target regions The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Percentage - Start value: 40% \(considering market share is already 40% by the end of 2023\) - Final target value: 50% - Check-in frequency: Monthly or Quarterly - Target value distribution: Spread linearly across the time period \(cumulative\) **Target 2:** Launch four new products or services by the end of Q4 The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Count - Start value: 0 - Final target value: 4 - Check-in frequency: Quarterly - Target value distribution: Split equally across the time period \(non-cumulative\) **Target 3:** Acquire 1,000 new enterprise customers The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Count - Start value: 0 - Final target value: 1000 - Check-in frequency: Monthly or Quarterly - Target value distribution: Split equally across the time period \(non-cumulative\) or Spread linearly across the time period \(cumulative\) - **Goal: Improve customer satisfaction and retention** **Target 1:** Increase Net Promoter Score \(NPS\) from 70 to 85 The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Count - Start value: 70 - Final target value: 85 - Check-in frequency: Monthly or Quarterly - Target value distribution: Spread linearly across the time period \(cumulative\) **Target 2:** Decrease customer churn rate from 12% to 8% The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Minimize - Unit of measure: Percentage - Start value: 12% - Final target value: 8% - Check-in frequency: Monthly or Quarterly - Target value distribution: Spread linearly across the time period \(cumulative\) **Target 3:** Conduct quarterly customer feedback surveys with a 60% response rate The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Percentage - Start value: 0 - Final target value: 60% - Check-in frequency: Quarterly - Target value distribution: Spread linearly across the time period \(cumulative\) - **Goal: Build strategic partnership channels** **Target 1:** Establish partnership with five new consulting firms The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Count - Start value: 0 - Final target value: 5 - Check-in frequency: Monthly or Quarterly - Target value distribution: Spread linearly across the time period \(cumulative\) **Target 2:** Generate $100K revenue through partners The following is the recommended setup for defining the target using the [Target form](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/it-business-management/scenario-planning-in-spw/target-form-egm.md) in the workspace: - Start date: 1/1/24 - End date: 31/12/24 - Type: Maximize - Unit of measure: Currency - Start value: 0 - Final target value: 100K - Check-in frequency: Monthly or Quarterly - Target value distribution: Spread linearly across the time period \(cumulative\) or Split equally across the time period \(non-cumulative\). Set this option depending on whether you want to track the target progress individually for each month or quarter, or at an aggregated level.