---
title: ITSM Virtual Agent Customer satisfaction analytics
description: Track customer satisfaction through AI interaction transcript analysis and user feedback to gauge experience quality.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/it-service-management/now-assist-for-it-service-management-itsm/now-assist-itsm-conversational-dashboard-customer-satisfaction.html
release: australia
product: Now Assist for IT Service Management \(ITSM\)
classification: now-assist-for-it-service-management-itsm
topic_type: concept
last_updated: "2026-08-18"
reading_time_minutes: 2
keywords: [Now Assist, agentic AI, generative AI, Gen AI]
breadcrumb: [Who is On Call, Use ITSM Virtual Agent analytics dashboard, ServiceNow Otto for IT Service Management \(ITSM\), IT Service Management]
---

# ITSM Virtual Agent Customer satisfaction analytics

Track customer satisfaction through AI interaction transcript analysis and user feedback to gauge experience quality.

Track comprehensive metrics to help you evaluate how well Virtual Agent and live agents are meeting customer needs. You can analyze both AI-driven analysis and direct user feedback.

## Track metrics for the Customer Satisfaction \(CSAT\) analytics - Overview

Analyze CSAT metrics by comparing ITSM Virtual Agent performance against live agents and also analyze customer satisfaction trends over time.

|Example of CSAT metrics|Description|
|-----------------------|-----------|
|Compare ITSM Virtual Agent performance against live agents.|Identify automation opportunities or areas where escalation protocols should be adjusted.|
|Monitor satisfaction trends over time.|Measure the impact of ITSM Virtual Agent improvements or training updates.|
|Analyze if the conversations had positive or negative feedback.|With negative feedback, shown as thumbs-down, you can understand failure points.|
|Get CSAT metrics across different time periods.|Analyze CSAT performance at different times.|
|Reviewing AI-inferred CSAT scores alongside explicit user feedback.|Gain comprehensive understanding of customer experience quality.|

## Customer satisfaction \(CSAT\) metrics

\[Omitted image "now-assist-itsm-csat-va-analytics.png"\] Alt text: Now Assist for ITSM CSAT Virtual Agent Analytics

<table><thead><tr><th>

Indicators

</th><th>

Descriptions

</th></tr></thead><tbody><tr><td>

Inferred CSAT: Virtual Agent

</td><td>

Average customer satisfaction score for chats handled solely by ITSM Virtual Agent, assessed through LLM analysis. Scale: 0, which is a low score to 5, which is a high score.

This metric uses AI to analyze conversation transcripts and infer customer satisfaction based on tone, sentiment, and resolution indicators.

</td></tr><tr><td>

Inferred CSAT: Live agents

</td><td>

Average customer satisfaction score for chats with live agents, assessed through LLM analysis. Scale: 0, which is a low score to 5, which is a high score.

Provides comparison between ITSM Virtual Agent and human agent performance to identify strengths and improvement areas.

</td></tr><tr><td>

Inferred CSAT: All sessions

</td><td>

Overall average customer satisfaction score across all sessions, which began with Virtual Agent and may or may not have escalated to a live agent. Measured through LLM analysis. Scale: 0, which is a low score to 5, which is a high score.

This metric provides a holistic view of customer experience across your entire support operation.

</td></tr></tbody>
</table>## Customer satisfaction - feedback metrics

\[Omitted image "now-assist-itsm-csat-va-thumbs-up-down.png"\] Alt text: Now Assist for ITSM CSAT metrics - Thumbs up and Thumbs down

|Indicators|Descriptions|
|----------|------------|
|Number of chat messages that received a thumbs up|The total count of messages in a chat that received positive feedback as thumbs up from users. This direct feedback metric indicates successful interactions where users explicitly expressed satisfaction. The trend line shows changes over the selected time period, helping identify improvements or issues affecting customer satisfaction.|
|Number of chat messages that received a thumbs down|The total count of messages in a chat that received negative feedback as thumbs down from users. This metric highlights problematic interactions requiring investigation. Review associated conversations to understand root causes and implement improvements. The trend line helps track whether changes are reducing negative feedback over time.|

You can drill down into the data by selecting the thumbs-up or thumbs-down icon and then selecting the filter icon in the KPI details page. You can then see the breakdown of the thumbs-up or thumbs-down feedback data based on the different portals, such as ServiceNow Otto panel or ServiceNow Otto for Virtual Agent, in which it was given.

\[Omitted image "now-assist-itsm-va-csat-feedback-drilldown.png"\] Alt text: Number of chat messages that received feedback from different portals