---
title: Associate buying group to an opportunity​
description: Associate a buying group with an opportunity to connect the opportunity to the set of decision‑makers, influencers, and evaluators involved in the purchase.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/order-management/associate-buying-groups-to-an-opportunity.html
release: australia
topic_type: task
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Buying Group, Sales automation apps, Configure, Sales Customer Relationship Management]
---

# Associate buying group to an opportunity​

Associate a buying group with an opportunity to connect the opportunity to the set of decision‑makers, influencers, and evaluators involved in the purchase.

## Before you begin

Role required: Opportunity Writer

## Procedure

1.  Navigate to **All** > **Buying Group** > **All Buying Groups**.

2.  Select the Buying Group record where you want to associate an opportunity.

3.  Go to **Opportunity - Buying Groups** tab.

4.  Select **New** to create a new opportunity - buying groups association.

5.  On the form, fill in the fields:

    |Fields|Description|
    |------|-----------|
    |Buying Group|Buying Group being associated with the Opportunity. The selected Buying Group represents the set of stakeholders involved in the purchase decision for a specific product family and account.|
    |Opportunity|Opportunity to which the Buying Group is associated. This field links the Buying Group to a specific sales opportunity and provides the context for the buying decision.|

6.  Select **Save**.

    The opportunity associates to the buying group.


**Related topics**  


[Using Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/using-buying-group.md)

[Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/explore-buying-group.md)