---
title: Configuring Buying Group
description: Learn how to configure Buying Group to organize multiple contacts within Sales CRM by account and product offering family, and link them to opportunities.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/order-management/configure-buying-group.html
release: australia
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Sales automation apps, Configure, Sales Customer Relationship Management]
---

# Configuring Buying Group

Learn how to configure Buying Group to organize multiple contacts within Sales CRM by account and product offering family, and link them to opportunities.

## Activate Buying Group

As an admin, activate the plugin \(sn\_buying\_group\) to enable users to access Buying Group. For more information, see [Activate a plugin](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/platform-administration/t_ActivateAPlugin.md).

<table id="table_r1w_lm2_g3c"><thead><tr><th>

Plugin

</th><th>

Description

</th><th>

Dependency

</th></tr></thead><tbody><tr><td>

sn\_buying\_groups

</td><td>

-   Represent collections of contacts involved in a purchasing decision.
-   Organize stakeholders by role or context and support associating multiple contacts with accounts, product families, and sales opportunities.

</td><td>

-   Product Catalog Management Core - \(com.sn\_prd\_pm\)​
-   Sales common - \(com.sn\_l2c\_sales\_common\)
-   Customer service - \(com.sn\_customer\_service\)

</td></tr><tr><td>

 

</td><td>

 

</td><td>

 

</td></tr></tbody>
</table>## What to do next

[View buying group engagement metrics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/create-new-buying-group-engagement-metrics.md)

View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness throughout the buying group lifecycle.

**Related topics**  


[Using Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/using-buying-group.md)

[Configuring Opportunity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/configure-opportunity-mgmt.md)

[Configuring Lead Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/configure-lead-management.md)