---
title: Sales automation
description: ServiceNow sales automation applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive conversion.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/order-management/lead-opportunity-landing.html
release: australia
topic_type: reference
last_updated: "2026-08-05"
reading_time_minutes: 2
breadcrumb: [Explore, Sales Customer Relationship Management]
---

# Sales automation

ServiceNow® sales automation applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive conversion.



## Get started

Select a link from the following table to learn about key features and benefits of an application and how it can be used by the user personas in your sales organization.

|Application|Description|
|-----------|-----------|
|[Lead Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/lead-management.md)|Capture, qualify, and nurture potential customers.|
|[Customer Engagement Sequences](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/explore-customer-engagement-sequences.md)|Automate and personalize outreach strategies.|
|[Buying Group](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/explore-buying-group.md)|Create solution-specific buying groups, assign stakeholder roles, and link to opportunities.|
|[Opportunity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/opportunity-management.md)|Track and advance sales opportunities through the pipeline.|
|[Sales Forecasting](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/sales-forecasting.md)|Predict revenue and plan resources with confidence.|
|[Sales Territory Management​](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/explore-sales-territory-management.md)|Define and manage sales regions for better coverage.|
|[Activity Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/explore-activity-management.md)|Plan, execute, capture, and track customer interactions across multiple channels throughout the customer life cycle.|

## What to explore next

Configure the sales automation applications, so your agents can use them in their sales workflows. For more information, see [Configuring the sales automation applications](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/configuring-lead-opportunity-mgt.md).