---
title: Using Sales Territory Management​
description: Sales Territory Management​ is a strategic framework for organizing and managing CRM entities such as Accounts, Consumers, Leads, and Opportunities. To assign territories, you can run Run Assignment to automatically distribute CRM entities, or manually update the primary territory.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/order-management/use-sales-territory-management.html
release: australia
topic_type: concept
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Sales automation apps, Use, Sales Customer Relationship Management]
---

# Using Sales Territory Management​

Sales Territory Management​ is a strategic framework for organizing and managing CRM entities such as Accounts, Consumers, Leads, and Opportunities. To assign territories, you can run **Run Assignment** to automatically distribute CRM entities, or manually update the primary territory.

-   **[Assigning a territory on account](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/assign-territory-account.md)**  
You can update the primary territory on an account in which Sales Territory Management​ has been implemented.
-   **[Assigning a territory on opportunity](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/modify-territory.md)**  
You can update the primary territory on opportunity in which Sales Territory Management​ has been implemented.
-   **[Assigning a territory on lead](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/assign-territory-lead.md)**  
You can update the primary territory on a lead in which Sales Territory Management​ has been implemented.
-   **[Assign a territory on consumer](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/assign-territory-consumer.md)**  
You can update the primary territory on a consumer in which Sales Territory Management​ has been implemented.

**Parent Topic:**[Using sales automation applications](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/using-lead-opportunity-mgt.md)

**Related topics**  


[Configuring Sales Territory Management​](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/configure-sales-territory-management.md)

[Components installed with Sales Territory Management​](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/order-management/components-installed-sales-territory-management.md)