---
title: Branding
description: Build the theme and experiences to reflect your brand's values.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/australia/platform-administration/ia-branding-il.html
release: australia
topic_type: reference
last_updated: "2025-12-04"
reading_time_minutes: 1
breadcrumb: [Platform module configuration, Configure, ServiceNow Otto for Setup, Get started, Administer the ServiceNow AI Platform]
---

# Branding

Build the theme and experiences to reflect your brand's values.

\[Omitted image "ia-branding.png"\] Alt text: Image showing the Branding page

You can see the following information on the Branding page:

-   Brand your Employee Center: Set your portal theme to reflect your brand. Use the branding editor for portal to provide the title, uploading the company logo, tag line, background, etc. See ABC for more information.
-   Virtual Agent branding: Set your brand theme either through an AI agent or virtual agent. You can create a brand or a theme using the virtual agent conversation system. See ABC for more information.
-   A branded fulfillment experience: Set the themes to deliver a workspace for both mobile and web experiences. See Theme builder for more information. See ABC for more information.

See [Branding and theming](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/customer-service-management/migration-branding-theming.md) for more information.

**Parent Topic:**[Platform module configuration in ServiceNow Otto for Setup](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-administration/ia-config-platform-il.md)