--- title: Service Portal description: Service Portal allows you to build a mobile-friendly self-service portal experience for your employees or customers. Service Portal is a ServiceNow AI Platform feature that is active by default and interacts with parts of the platform so users can access platform features through portals. locale: en-US canonical_url: https://www.servicenow.com/docs/r/australia/platform-user-interface/service-portal/c\_ServicePortal.html release: australia product: Service Portal classification: service-portal topic_type: concept last_updated: "2026-03-12" reading_time_minutes: 2 breadcrumb: [Configure UIs and portals, Configure user experiences] --- # Service Portal Service Portal allows you to build a mobile-friendly self-service portal experience for your employees or customers. Service Portal is a ServiceNow AI Platform feature that is active by default and interacts with parts of the platform so users can access platform features through portals. \[Omitted video\] Description: Using widgets with Service Portal Both beginner and expert developers can configure portals using Service Portal. Less technical users can make basic configuration changes to the UI using Branding Editor and other components of Service Portal. More advanced users can edit and extend portals, pages, and widgets. Expert users can use the Widget Editor tool to write scripts to power a portal, and even create rich web applications on the ServiceNow AI Platform. ## Get started
| [Explore\[Omitted image "bus-explore.svg"\] Alt text:Learn about how administrators, developers, and end users use portals built with Service Portal.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/service-portal/exploring-service-portal.md) | [Configure\[Omitted image "bus-sdlc.svg"\] Alt text:Plan and configure your portal.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/service-portal/configuring-service-portal.md) | [Develop widgets \[Omitted image "bus-application-developer.svg"\] Alt text:Develop custom widgets using AngularJS, Bootstrap, and the ServiceNow API.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/service-portal/widget-dev-guide.md) |
| [Improve SEO\[Omitted image "bus-discover.svg"\] Alt text:Make public portal pages more findable by improving how external search engines index and rank pages.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/service-portal/seo-sp.md) | [Analyze\[Omitted image "bus-performance-forecasting-2.svg"\] Alt text:Get insights to optimize your portal.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/service-portal/using-portal-analytics.md) | [Reference\[Omitted image "bus-learn.svg"\] Alt text:Get details about properties, SCSS variables, and more.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/platform-user-interface/service-portal/reference-service-portal.md) |