---
title: Customer Success Management
description: The ServiceNow Customer Success Management application enables service providers to streamline, automate, and measure critical workflows across the entire enterprise customer journey—from onboarding and adoption to renewals.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/telecom-media-technology/account-lifecycle-events-landing.html
release: australia
topic_type: reference
last_updated: "2026-03-12"
reading_time_minutes: 1
breadcrumb: [Telecommunications, Media, and Technology \(TMT\)]
---

# Customer Success Management

The ServiceNow® Customer Success Management application enables service providers to streamline, automate, and measure critical workflows across the entire enterprise customer journey—from onboarding and adoption to renewals.

**Important:** Account Lifecycle Events has been renamed to Customer Success Management in Zurich.

## Get started

By embedding workflow automation into customer success management, Customer Success Management helps providers enhance customer experiences, accelerate time to value, and maximize return on investment. It also fosters seamless collaboration between the accounts, sales, and delivery teams, all within the unified ServiceNow AI Platform. 

<table id="table_ggl_tml_ccc" class="nav-card presentation"><tbody><tr><td>

[Explore\[Omitted image "bus-explore.svg"\] Alt text:Learn about the key features and benefits of Customer Success Management](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/acct-lifecycle-events/account-lifecycle-explore.md)

</td><td>

[Configure\[Omitted image "bus-sdlc.svg"\] Alt text:Plan and customize Customer Success Management to meet your needs](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/acct-lifecycle-events/account-lifecycle-events-landing-page.md)

</td></tr><tr><td>

[Use\[Omitted image "bus-integration-and-apis.svg"\] Alt text:Use Customer Success Management to manage the entire customer lifecycle](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/acct-lifecycle-events/account-lifecycle-customer-success-landing-page.md)

</td><td>

[Reference \[Omitted image "bus-learn.svg"\] Alt text:Get information about the data model and installed components](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/acct-lifecycle-events/account-lifecycle-reference.md)

</td></tr></tbody>
</table>## Additional resources

-   Learn more about what's new and changed, see the [Customer Success Management release notes](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/release-notes/account-lifecycle-rn.md).
-   Review the multiple TM Forum \(TMF\) Open APIs supported for the product, see [TMF APIs for TMT](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/telecom-media-technology/tmt-api-reference.md).
-   Log in to your ServiceNow® account and find additional information about implementing and deploying Customer Success Management features at the [Best Practices Library](https://mynow.servicenow.com/now/best-practices/home).
-   Access real time courses, self-paced training, and career resources at [ServiceNow University](https://learning.servicenow.com/lxp/en/pages/now-learning-get-certified?id=amap_detail&achievement_id=57c9e41087152e9024e0bb39dabb35cc&s=1&ssa=3).
-   Find useful resources related to your role and explore best practices at [ServiceNow Impact](https://www.servicenow.com/impact.html).
-   Connect with other Customer Success Management users at [Now Community](https://www.servicenow.com/community/technology-provider/ct-p/technology).