---
title: Create a persona for the community profile
description: Create a persona and associate it to a role to manage which data users can modify.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/customer-service-management/communities/create-new-persona.html
release: brazil
product: Communities
classification: communities
topic_type: task
last_updated: "2026-09-10"
reading_time_minutes: 1
breadcrumb: [Configure the community profile, Configuring communities, Communities, Customer Service Management]
---

# Create a persona for the community profile

Create a persona and associate it to a role to manage which data users can modify.

## Before you begin

Role required: sn\_communities.admin

**Important:**

Starting with the Brazil release, Communities is being prepared for future deprecation. It will be hidden and no longer installed on new instances but will continue to be supported. For details, see the [Deprecation Process \[KB0867184\]](https://support.servicenow.com/kb_view.do?sysparm_article=KB0867184) article in the Now Support Knowledge Base.

## About this task

A persona is associated to a user role and can be mapped to specific fields for display on the community profile. The base system contains a default persona, which is not associated to a role and is used for all community users. You can create a new persona or add a role to the default persona.

## Procedure

1.  Navigate to **All** > **Community** > **User Profile** > **Persona**.

2.  Click **New** and then complete the Persona form.

    |Field|Description|
    |-----|-----------|
    |Name|A name for the persona.|
    |Order|The order, in numerical value, in which the system should evaluate the roles for the persona.|
    |Associated Role|The role to associate the persona to.|

3.  Click **Submit**.


**Parent Topic:**[Configure the community profile](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/customer-service-management/communities/configure-community-profile.md)