---
title: Enable AI Experiences
description: AI experiences on the ServiceNow AI Platform extend your workflows with AI-driven automation. Use generative AI skills, AI agents, and agentic workflows to automate multi-step tasks, surface relevant answers, and support self-service across your organization.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/intelligent-experiences/ai-products.html
release: brazil
topic_type: reference
last_updated: "2026-09-10"
reading_time_minutes: 2
---

# Enable AI Experiences

AI experiences on the ServiceNow AI Platform® extend your workflows with AI-driven automation. Use generative AI skills, AI agents, and agentic workflows to automate multi-step tasks, surface relevant answers, and support self-service across your organization.

Implementing AI on the ServiceNow AI Platform follows a natural sequence: assess your readiness and install AI plugins, establish governance policies, choose your language model strategy, prepare your data and search infrastructure, activate generative AI skills, deploy AI agents and agentic workflows, deliver AI capabilities to your users, measure effectiveness, and drive adoption across your organization.

Now Assist introduced AI on the platform. As that experience has evolved, there's a new name for the experience. ServiceNow Otto® is the conversational AI platform integrated into ServiceNow workflows. It provides agentic capabilities, supports multimodal interactions across web, mobile, and messaging channels, and enables autonomous orchestration for cross-system workflows.

## AI journey

<table id="table_platai_journey" class="nav-card presentation"><tbody><tr><td>

[Get started\[Omitted image "bus-rocketship.svg"\] Alt text:Assess your AI readiness, install AI plugins, and build the foundation for AI experiences across your workflows.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-getting-started-ai.md)

</td><td>

[AI governance\[Omitted image "ind-telecom-tower.svg"\] Alt text:Establish policies, roles, and guardrails for responsible AI deployment with AI Control Tower.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-establishing-ai-governance.md)

</td><td>

[Large language models\[Omitted image "bus-innovation.svg"\] Alt text:Choose your language model strategy and configure the providers that power generative AI.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-large-language-models-providers.md)

</td></tr><tr><td>

[Manage data\[Omitted image "bus-database.svg"\] Alt text:Prepare your data foundation and configure AI Search and Knowledge Graph to power AI-driven results.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-managing-data-ai.md)

</td><td>

[Generative AI\[Omitted image "bus-ai-otto.svg"\] Alt text:Activate and configure generative AI skills to enhance productivity across your workflows.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-generative-ai-skills.md)

</td><td>

[AI agents and agentic workflows\[Omitted image "bus-workflow.svg"\] Alt text:Design, deploy, and evaluate AI agents and agentic workflows that autonomously complete multi-step tasks.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-ai-agents-agentic-workflows.md)

</td></tr><tr><td>

[AI user experiences\[Omitted image "bus-1-1-meetings.svg"\] Alt text:Explore the ServiceNow Otto panel, assistants, and mobile experiences through which users interact with AI capabilities.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-creating-ai-user-experiences.md)

</td><td>

[Analyze AI effectiveness\[Omitted image "bus-performance-forecasting-1.svg"\] Alt text:Measure the performance and adoption of AI capabilities to identify what is working and where to improve.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-analyzing-ai-effectiveness.md)

</td><td>

[Adoption and change management\[Omitted image "bus-elevate.svg"\] Alt text:Apply proven change management strategies to help your workforce embrace AI and sustain adoption over time.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-adoption-change-management.md)

</td></tr></tbody>
</table>## Helpful resources

-   **Additional Now Assist resources**

    [Additional resources for AI products and solutions](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/ai-additional-resources.md)

-   **Additional implementation information**

    [Best Practices](https://mynow.servicenow.com/now/best-practices/home)

-   **ServiceNow Community**

    [ServiceNow Community](https://community.servicenow.com/community)

-   **ServiceNow Store**

    [ServiceNow Store](http://store.servicenow.com/)

-   **Support**
    -   [Now Support](https://support.servicenow.com/now)
    -   [Known Error Portal](https://support.servicenow.com/kb?id=known_error_portal)