---
title: Measure AI systems
description: Measure is the AI Control Tower capability for measuring the productivity gains, cost, and net AI return of your AI systems. It brings together value measurement, cost tracking, and dashboards.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/intelligent-experiences/measure-ai-landing.html
release: brazil
topic_type: reference
last_updated: "2026-09-10"
reading_time_minutes: 1
keywords: [ServiceNow Otto, AI Agents, generative AI, agentic AI]
breadcrumb: [Measure AI systems, AI Control Tower, Establishing AI governance, Enable AI Experiences]
---

# Measure AI systems

Measure is the AI Control Tower capability for measuring the productivity gains, cost, and net AI return of your AI systems. It brings together value measurement, cost tracking, and dashboards.

## Get started

<table id="table_nav_cards" class="nav-card presentation"><tbody><tr><td>

[Explore\[Omitted image "bus-explore.svg"\] Alt text:Learn how value templates, cost frameworks, and productivity calculations work.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/explore-measure.md)

</td><td>

[Configure\[Omitted image "bus-sdlc.svg"\] Alt text:Set up AI costs, create value templates, and map them to AI systems.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/configure-measure.md)

</td></tr><tr><td>

[Use\[Omitted image "bus-manage.svg"\] Alt text:Use Dashboards to review and analyze the productivity gains, AI costs, and the net return on AI investment.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/mv-use-measure.md)

</td><td>

[Reference\[Omitted image "bus-learn.svg"\] Alt text:Learn about the roles, Performance Analytics indicators, and the tables used in value calculation.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/reference-measure.md)

</td></tr></tbody>
</table>