---
title: AI adoption and change management
description: Apply proven change management strategies to help your workforce embrace AI capabilities and sustain adoption over time.
locale: en-US
canonical_url: https://www.servicenow.com/docs/r/intelligent-experiences/platai-adoption-change-management.html
release: brazil
topic_type: concept
last_updated: "2026-09-10"
reading_time_minutes: 1
keywords: [change management, AI adoption, organizational change management, rollout strategies, adoption metrics]
breadcrumb: [Enable AI Experiences]
---

# AI adoption and change management

Apply proven change management strategies to help your workforce embrace AI capabilities and sustain adoption over time.

Activating an AI product is only the first step toward realizing its value. Because end users can choose whether to use AI-powered skills, AI requires more active change management than traditional products. A structured organizational change management approach helps users understand, embrace, and effectively use AI capabilities in their daily work.

An effective adoption program requires learning why change management is critical for AI, applying the four pillars of a structured program, choosing rollout strategies that build momentum, measuring success, and sustaining engagement after launch.

To apply the four pillars of a change management program, choose rollout strategies, measure success, and sustain engagement after launch, see [Managing change for AI adoption](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/platai-managing-change.md).