--- title: AI Admin Hub description: ServiceNow Otto uses generative AI to enhance user productivity and efficiency through conversation and proactive experiences. Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center. locale: en-US canonical_url: https://www.servicenow.com/docs/r/intelligent-experiences/platform-now-assist-landing.html release: brazil topic_type: reference last_updated: "2026-10-29" reading_time_minutes: 4 keywords: [generative AI, Gen AI, Now Assist, Artificial intelligence, Virtual Agent, LLM] breadcrumb: [Generative AI skills, Enable AI Experiences] --- # AI Admin Hub ServiceNow Otto uses generative AI to enhance user productivity and efficiency through conversation and proactive experiences. Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by AI Admin Center. **Note:** Starting with the Brazil release, AI Admin Hub is being prepared for deprecation and replacement by [AI Admin Center](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/now-assist-center-landing-page.md). Everything you manage here is available in AI Admin Center, plus more tools to manage and get the most from AI. You can continue to use AI Admin Hub for a limited time during the transition. For details, see the [Deprecation Process \[KB0867184\]](https://support.servicenow.com/kb_view.do?sysparm_article=KB0867184) article in the Now Support Knowledge Base. Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows and AI agents. For more information see [ServiceNow product tiers](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/ai-native-sku-overview.md). See [https://www.servicenow.com/community/now-assist-articles/now-assist-quick-start-guide/ta-p/2685044](https://www.servicenow.com/community/now-assist-articles/now-assist-quick-start-guide/ta-p/2685044) to read about the foundation of generative AI at ServiceNow®. ## Get started
| [Explore\[Omitted image "bus-explore.svg"\] Alt text:Learn more about ServiceNow Otto on the ServiceNow AI Platform.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/exploring-now-assist-platform.md) | [Configure\[Omitted image "bus-optimize-manage.svg"\] Alt text:Explore, configure, use, and analyze generative artificial intelligence \(AI\) features and skills.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/configuring-now-assist.md) | [Analyze\[Omitted image "bus-performance-forecasting-2.svg"\] Alt text:Analyze and monitor Now Assist performance.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/now-assist-analytics.md) |
| [Now LLM Service model updates\[Omitted image "bus-datasheet.svg"\] Alt text:Learn about the Now LLM Service models.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/servicenow-large-language-model-now-llm/now-llm-model-updates.md) | [Reference\[Omitted image "bus-learn.svg"\] Alt text:Learn about user roles, data usage policy, and domain separation in Now Assist.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/now-assist-reference-landing.md) | [Generative AI Controller\[Omitted image "bus-supervised-machine-learning.svg"\] Alt text:Customize your generative AI experience on the ServiceNow AI Platform with the Generative AI Controller.](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/brazil/markdown/intelligent-experiences/generative-ai-controller/generative-ai-controller.md) |