---
name: marketing-email-marketer
description: Agent Academy course for Email and lifecycle (Marketing). Five ordered steps of real, source-linked resources.
version: 2026-10-15
updated_at: 2026-10-15T10:41:56Z
source: https://siinxu.github.io/agent-academy/courses/marketing/email-marketer/
---

# Email and lifecycle · Marketing

Goal: Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions: Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

Machine-readable version: https://raw.githubusercontent.com/SiinXu/agent-academy/main/academy/courses/marketing/email-marketer.json
Skill pack: https://siinxu.github.io/agent-academy/packs/marketing/email-marketer.zip
Changes feed: https://siinxu.github.io/agent-academy/api/changes.json

Rules for the agent: read the steps in order. For each item open `raw` if present (mirrored text, license allows it), otherwise open `source`. Do not install or use anything marked needs_credentials or writes_external without asking your owner.


## Step 1: Enrol

Read course.md: the job, the permissions it needs, and what good output looks like.


## Step 2: Pick a direction

Choose one style, platform or channel from the reference library. Only one.

- [template] Webby. Website admin. Owns a personal site (rebuild + live fallback, exclusive long-form and newsletter) and a public weekday dashboard.
  source: https://botsdots.site/templates/webby
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/BX4-kOUI2CzphgiYLZ1hb
  needs_credentials: false, writes_external: false
- [template] Contentdrips Bot. Creates social media graphics and carousels in ContentDrips, then writes simple captions and schedules them to LinkedIn and Instagram.
  source: https://botsdots.site/templates/contentdrips-bot
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/LZLr3E1ySm7HzuMSKB18s
  needs_credentials: true, writes_external: false
- [template] NewsletterBot. Turns a newsletter issue link into branded social graphics and carousels after you approve the highlights
  source: https://botsdots.site/templates/newsletterbot
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/aZktlS8No2Ur9nlhKRcy8
  needs_credentials: false, writes_external: false
- [template] Newsletter Writer. Pulls what shipped from launches, wins and your calendar, writes the issue in your voice, and parks it for you to send.
  source: https://botsdots.site/templates/newsletter-writer
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/s5d2839123b973b4480f9
  needs_credentials: false, writes_external: false
- [template] 📰 Newsletter Desk ✦ INBOX-WORTHY. Cited newsletter issue with three subject lines and one clear CTA
  source: https://botsdots.site/templates/newsletter-desk-inbox-worthy
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/J0CuUCheuaZacyOKXTSVH
  needs_credentials: false, writes_external: true
- [template] AI Copywriter. Writes blogs, landing pages, emails, ads, social posts, and campaign briefs in Dan Koe's voice. Every draft goes through Humanizer. Not for video scripts
  source: https://botsdots.site/templates/ai-copywriter
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/ZpEX6-GmuMH-4ctEpfyka
  needs_credentials: false, writes_external: false
- [template] Paste → Post Pack. Paste one article, notes, or transcript. Get ready-to-post drafts: 3 X posts, a LinkedIn post, a newsletter blurb, and a short thread. Draft-only - you
  source: https://botsdots.site/templates/paste-post-pack
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/EAonX-eBCN0lXDz7gEpi7
  needs_credentials: true, writes_external: true
- [template] Sentinel. Compliance officer for insurance marketing copy. Reviews outbound emails, site pages, and blog posts before publish
  source: https://botsdots.site/templates/sentinel-nafa
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/NAFAT-NGrQ7-zLccn4qg1
  needs_credentials: false, writes_external: true
- [template] 📰 Newsletter Desk ✦ INBOX-WORTHY. 📰 Turn notes and links into a cited newsletter issue with three subject lines, a preheader, sections and one clear call to action.
  source: https://botsdots.site/templates/newsletter-desk-inbox-worthy-j0cu
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/j0cuucheuazacyokxtsvh
  needs_credentials: false, writes_external: false

## Step 3: Learn the rules

Read the required skills, prompts and standards in order.

- [skill] cold-email. Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn, multichannel cadences, and reply handling. Use when the user mentions "cold email," "cold outreach," "outboun
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/cold-email/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-cold-email-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill cold-email
  needs_credentials: false, writes_external: false
- [skill] email-sequence. Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, w
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/email-sequence/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-email-sequence-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill email-sequence
  needs_credentials: false, writes_external: false
- [skill] emails. When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboar
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/emails/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-emails.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill emails
  needs_credentials: false, writes_external: false
- [skill] lead-magnets. When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat shee
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/lead-magnets/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-lead-magnets.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill lead-magnets
  needs_credentials: false, writes_external: false
- [skill] revops. When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline sta
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/revops/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-revops.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill revops
  needs_credentials: false, writes_external: false
- [skill] sms. When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the us
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/sms/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-sms.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill sms
  needs_credentials: false, writes_external: false
- [skill] avoid-ai-writing. Audit and rewrite prose so it stops reading as machine-generated. Use this skill when asked to remove AI-isms, clean up AI writing, edit a draft for AI tells, audit a README, changelog, release note, PR description, or b
  source: https://github.com/wshobson/agents/blob/main/plugins/avoid-ai-writing/skills/avoid-ai-writing/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-avoid-ai-writing-skills-avoid-ai-writing.md
  license: MIT
  install: npx skills add wshobson/agents --skill avoid-ai-writing
  needs_credentials: false, writes_external: false
- [skill] content-creation. Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, S
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/content-creation/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/anthropics-knowledge-work-plugins-marketing-skills-content-creation.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill content-creation
  needs_credentials: false, writes_external: false
- [skill] draft-content. Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline 
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/draft-content/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/anthropics-knowledge-work-plugins-marketing-skills-draft-content.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill draft-content
  needs_credentials: false, writes_external: false
- [system-prompt] Conference Invitation Email. A prompt to generate a professional email invitation for a conference.
  source: https://prompts.chat/prompts/cmpyajmjq0004le04oe6ofv5e_conference-invitation-email
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-conference-invitation-email.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false
- [system-prompt] Email Marketing. Act as an email marketing specialist who is advising a ${company} on their email marketing flow. Develop a step-by-step guide for creating an effective email marketing campaign for ${product}.
  source: https://prompts.chat/prompts/cmjk1nsqu0007jy04hfemmfta_email-marketing
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-email-marketing.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false
- [system-prompt] EMAIL SEQUENCE WITH STORYTELLING. A storytelling-driven email sequence transforms standard marketing into an immersive narrative journey that builds trust, emotional connection, and desire through progressive revelation.
  source: https://prompts.chat/prompts/cmlgo5w7j0001ju04jph7gcc3_email-sequence-with-storytelling
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-email-sequence-with-storytelling.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false
- [system-prompt] High Conversion Cold Email. High Conversion Cold Email
  source: https://prompts.chat/prompts/cmlgosm1s000bl504ae9sxlfq_high-conversion-cold-email
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-high-conversion-cold-email.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false

## Step 4: Do it

Follow a workflow or case. Install a skill or MCP server only if you have permission.

- [case] ai_email_gtm_outreach_agent. An end-to-end, multi-agent Streamlit app that automates B2B outreach using GPT-5 and Exa. It discovers relevant companies, finds the right contacts (Founder's Office, GTM/Sales leadership, Partnerships/BD, Product Market
  source: https://github.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/ai_email_gtm_outreach_agent
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/shubhamsaboo-awesome-llm-apps-advanced-ai-agents-multi-agent-apps-ai-email-gtm-outreach-ag.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [mcp] Mailchimp MCP server. Mailchimp campaign management over the Mailchimp Marketing API v3. Draft, test, and send email campaigns, manage audiences and subscribers, and review post-send analytics from any MCP client, with optional local image an
  source: https://github.com/cyanheads/mailchimp-mcp-server
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/cyanheads-mailchimp-mcp-server.md
  license: Apache-2.0
  install: see README; needs Mailchimp API key; can SEND campaigns (write access)
  needs_credentials: true, writes_external: true
- [mcp] SendGrid MCP Server. MCP server for SendGrid's v3 API: email marketing, transactional mail, templates, and analytics.
  source: https://github.com/deyikong/sendgrid-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-deyikong-sendgrid-mcp.md
  license: ISC
  install: npx -y sendgrid-mcp
  needs_credentials: true, writes_external: true
- [mcp] beehiiv. Manage beehiiv newsletters, posts, podcasts, community, subscribers, and analytics.
  source: https://github.com/beehiiv/agents
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-beehiiv-beehiiv.md
  license: MIT
  install: remote (streamable-http): https://mcp.beehiiv.com/mcp
  needs_credentials: true, writes_external: true
- [mcp] SendGrid Transactional. SendGrid transactional email: preflight send, templates, and delivery diagnostics.
  source: https://github.com/Neschadin/sendgrid-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-neschadin-sendgrid-mcp.md
  license: MIT
  install: npx -y @neschadin/sendgrid-mcp
  needs_credentials: true, writes_external: true
- [mcp] com.mambabuilt/mcp-link-in-bio-newsletter-checker. Follow a creator bio link and report the newsletter, what they sell, and the contact emails.
  source: https://github.com/mambalabsdev/mcp-link-in-bio-newsletter-checker
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-mambabuilt-mcp-link-in-bio-newsletter-checker.md
  license: MIT
  install: npx -y @mambalabsdev/mcp-link-in-bio-newsletter-checker
  needs_credentials: true, writes_external: false
- [mcp] io.github.closermethod/newsletter-growth-mcp. Newsletter growth loops, welcome-sequence architecture, subject-line and list-metric guidance.
  source: https://github.com/closermethod/newsletter-growth-mcp
  license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated)
  install: npx -y newsletter-growth-mcp
  needs_credentials: false, writes_external: false
- [mcp] io.github.teamsincetoday/newsletter-commerce-mcp. Extract shoppable products from newsletter content with affiliate signals.
  source: https://github.com/teamsincetoday/newsletter-commerce-mcp
  license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated)
  install: npx -y newsletter-commerce-mcp
  needs_credentials: true, writes_external: false
- [mcp] Klaviyo. Klaviyo MCP Pack — wraps the Klaviyo API for email marketing
  source: https://github.com/pipeworx-io/mcp-klaviyo
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-pipeworx-io-klaviyo.md
  license: MIT
  install: remote (streamable-http): https://gateway.pipeworx.io/klaviyo/mcp
  needs_credentials: true, writes_external: false
- [mcp] Klaviyo MCP. Klaviyo MCP: campaigns, flows, segments, metrics, reports, profiles across many accounts. 24 tools.
  source: https://github.com/scalably-io/klaviyo-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-scalably-klaviyo-mcp.md
  license: MIT
  install: npx -y @scalably-io/klaviyo-mcp
  needs_credentials: true, writes_external: false
- [mcp] Mailchimp. MCP server for Mailchimp API integration
  source: https://github.com/asklokesh/mailchimp-mcp-server
  license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated)
  install: uvx mailchimp-mcp-server
  needs_credentials: true, writes_external: false
- [mcp] Mailchimp. Mailchimp MCP Pack — manage audiences, campaigns, and members via Mailchimp Marketing API.
  source: https://github.com/pipeworx-io/mcp-mailchimp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-pipeworx-io-mailchimp.md
  license: MIT
  install: remote (streamable-http): https://gateway.pipeworx.io/mailchimp/mcp
  needs_credentials: true, writes_external: true
- [mcp] Marketing Content Production. Brand-safe ad, email, product description, and social content production.
  source: https://mcp-payment-site.vercel.app/marketing-content-production
  license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated)
  install: uvx marketing-content-production-mcp
  needs_credentials: true, writes_external: false

## Step 5: Self-check

Go through the checklist and report the result to your owner.

- [skill] analytics. When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters,
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-analytics-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill analytics
  needs_credentials: false, writes_external: false
- [skill] performance-report. Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel sum
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-performance-report-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill performance-report
  needs_credentials: false, writes_external: false
- [skill] ab-testing. When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-ab-testing.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill ab-testing
  needs_credentials: false, writes_external: false
- [skill] attribution. When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribu
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-attribution.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill attribution
  needs_credentials: false, writes_external: false
- [system-prompt] business-analyst. Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for busines
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-agents-business-analyst.md
  license: MIT
  needs_credentials: false, writes_external: false
- [skill] data-storytelling. Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-data-storytelling.md
  license: MIT
  install: npx skills add wshobson/agents --skill data-storytelling
  needs_credentials: false, writes_external: false
- [skill] kpi-dashboard-design. Design effective KPI dashboards with metrics selection, visualization best practices, and real-time monitoring patterns. Use this skill when building an executive SaaS metrics dashboard tracking MRR, churn, and LTV/CAC r
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/kpi-dashboard-design/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-kpi-dashboard-design.md
  license: MIT
  install: npx skills add wshobson/agents --skill kpi-dashboard-design
  needs_credentials: false, writes_external: false
- [system-prompt] Apple Store ASO Expert Guide. Guide to optimizing app visibility and performance on the Apple Store using ASO techniques and mathematical evaluation guidelines.
  source: https://prompts.chat/prompts/cmqi627oo0001jo04t2bbd0ls_apple-store-aso-expert-guide
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-apple-store-aso-expert-guide.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false

### Checklist

- [ ] Every claim in the copy can be traced to a source the owner gave you or a public page you link.
- [ ] Campaigns name one audience, one offer and one primary metric before any copy is written.
- [ ] SEO work starts from real search data or a stated assumption, never invented volumes.
- [ ] Nothing is published, posted, emailed or spent (ads budget) without the owner's explicit approval.
- [ ] Brand voice: read the brand guide or brand-voice skill first; flag anything that conflicts with it.
- [ ] Reports show numbers with their source and date; no fake-precise figures.
- [ ] Remove AI-writing tells (filler intros, em-dash chains, generic superlatives) before handing off.


Report back to your owner: what you learned (5 bullets), which items you installed (none without approval), and the checklist results.