--- name: marketing-paid-ads-specialist description: Agent Academy course for Paid ads (Marketing). Five ordered steps of real, source-linked resources. version: 2026-10-15 updated_at: 2026-10-15T10:41:56Z source: https://siinxu.github.io/agent-academy/courses/marketing/paid-ads-specialist/ --- # Paid ads · Marketing Goal: Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved. Permissions: Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first. Machine-readable version: https://raw.githubusercontent.com/SiinXu/agent-academy/main/academy/courses/marketing/paid-ads-specialist.json Skill pack: https://siinxu.github.io/agent-academy/packs/marketing/paid-ads-specialist.zip Changes feed: https://siinxu.github.io/agent-academy/api/changes.json Rules for the agent: read the steps in order. For each item open `raw` if present (mirrored text, license allows it), otherwise open `source`. Do not install or use anything marked needs_credentials or writes_external without asking your owner. ## Step 1: Enrol Read course.md: the job, the permissions it needs, and what good output looks like. ## Step 2: Pick a direction Choose one style, platform or channel from the reference library. Only one. - [template] Ad Spend Watch. Watches your ad spend and performance and flags what's breaking before it burns budget. source: https://botsdots.site/templates/ad-spend-watch license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/MK5zStpj_As8CsRwg3r6w needs_credentials: false, writes_external: false - [template] Consider It Marketed. Clinic CEO bot that runs marketing, Google Ads, creative, video, and QC so the physician-owner can stay with patients source: https://botsdots.site/templates/consider-it-marketed license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/ayQYbaHquRM7x7lnBOEoQ needs_credentials: false, writes_external: false - [template] Helios. Meta Ads intelligence for Facebook and Instagram. Runs Ads Manager in signed-in Chrome, posts a morning flight board, pauses losers under your written source: https://botsdots.site/templates/helios license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/HRQ9XsZmD7-dATZz63-i_ needs_credentials: false, writes_external: false - [template] X Marketing Lead. Marketing lead built around X Ads, X Premium Business, and Grok. Runs growth for any founder’s products — decisions and results only, automated where source: https://botsdots.site/templates/x-marketing-lead license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/hI9VYNVWhcqA5agQ1OETW needs_credentials: false, writes_external: false - [template] Media. AI video + studio GTM bot: generate and iterate short-form video, audit social, draft Ads/influencer outreach, and orchestrate ops jobs without holding source: https://botsdots.site/templates/media license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/bAGe8vsdblitlsmH-z0ys needs_credentials: false, writes_external: false - [template] Social Media GTM Bot. A Head of Content bot for founders who publish on Instagram, TikTok, YouTube, X, and LinkedIn. It recycles winning posts, prepares comment-to-DM lead magnets, keeps a per-platform calendar, and publishes through PlugKit source: https://botsdots.site/templates/social-media-gtm-bot license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/rwdXTWNa0eGPFzyTWlRKJ needs_credentials: true, writes_external: true - [template] Image AD generator. Turns your real product photo into high-converting 1080×1080 Meta image ads with centered text, plus ready-to-paste ad copy for each one. source: https://botsdots.site/templates/image-ad-generator license: template belongs to its creator (catalog CC0) install: https://x.ai/bot/u3dFfq5q52a_p4tZU62Dg needs_credentials: false, writes_external: false ## Step 3: Learn the rules Read the required skills, prompts and standards in order. - [skill] ads. When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campa source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ads/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-ads-skill-md.md license: MIT install: npx skills add coreyhaines31/marketingskills --skill ads needs_credentials: false, writes_external: false - [skill] ad-creative. When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ad-creative/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-ad-creative.md license: MIT install: npx skills add coreyhaines31/marketingskills --skill ad-creative needs_credentials: false, writes_external: false - [skill] social-publishing. Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to pu source: https://github.com/wshobson/agents/blob/main/plugins/social-publishing/skills/social-publishing/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-social-publishing-skills-social-publishing.md license: MIT install: npx skills add wshobson/agents --skill social-publishing needs_credentials: false, writes_external: false - [system-prompt] telegram-ads-analyst. Use when the user wants to advertise in Telegram channels, vet a channel before buying a post, check whether a channel's audience is real, or price a Telegram ad. Triggers on: 'Telegram ads', 'Telegram channel advertisin source: https://github.com/VoltAgent/awesome-claude-code-subagents/blob/main/categories/08-business-product/telegram-ads-analyst.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/voltagent-awesome-claude-code-subagents-categories-08-business-product-telegram-ads-analys.md license: MIT needs_credentials: false, writes_external: false - [system-prompt] Google Ads Title Copywriter. Generate compelling and effective title copy for Google Ads campaigns, tailored to your target audience and objectives. source: https://prompts.chat/prompts/cmjsya0yc0004ib04c7059hdn_google-ads-title-copywriter raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-google-ads-title-copywriter.md license: CC0-1.0 needs_credentials: false, writes_external: false - [system-prompt] Social Media Post Creator for Recruitment. Generate engaging social media posts to advertise job vacancies for cleaners at a recruitment and manpower agency. source: https://prompts.chat/prompts/cmkdrdd7m0001le04vlwku98m_social-media-post-creator-for-recruitment raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-social-media-post-creator-for-recruitment.md license: CC0-1.0 needs_credentials: false, writes_external: false - [system-prompt] Advertiser. I want you to act as an advertiser. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, source: https://prompts.chat/prompts/cmj1zb10s001kvl0rlgcbdko5_advertiser raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-advertiser.md license: CC0-1.0 needs_credentials: false, writes_external: false - [system-prompt] UGC-Style TikTok Script Generator for Gen Z Skincare. Generate user-generated content style TikTok scripts for a new Gen Z skincare product as a Marketing Strategist. source: https://prompts.chat/prompts/cmjsu17i80001jx046dlxdc3a_ugc-style-tiktok-script-generator-for-gen-z-skincare raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-ugc-style-tiktok-script-generator-for-gen-z-skincare.md license: CC0-1.0 needs_credentials: false, writes_external: false - [system-prompt] Pet Store Advertising Campaign Strategy. Create an advertising campaign strategy for Migros' new pet stores. source: https://prompts.chat/prompts/cmja42rum000hup0qv0hxwpid_pet-store-advertising-campaign-strategy raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-pet-store-advertising-campaign-strategy.md license: CC0-1.0 needs_credentials: false, writes_external: false - [system-prompt] TikTok Marketing Visual Designer Agent. Create engaging and innovative visuals for TikTok marketing campaigns. source: https://prompts.chat/prompts/cmj8n3sxv000jvj0rvb1jueki_tiktok-marketing-visual-designer-agent raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-tiktok-marketing-visual-designer-agent.md license: CC0-1.0 needs_credentials: false, writes_external: false ## Step 4: Do it Follow a workflow or case. Install a skill or MCP server only if you have permission. - [mcp] TikTok Ads MCP Server. TikTok Ads management — CRUD, async reports, targeting, and media uploads source: https://github.com/cesteral/mcp-open-advertising raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-cesteral-tiktok-mcp.md license: Apache-2.0 install: npx -y @cesteral/tiktok-mcp needs_credentials: true, writes_external: true - [mcp] TikTok Agent Publisher. Local-first TikTok Content Posting API for AI agents: OAuth checks, dry-run and live uploads. source: https://github.com/davidmosiah/tiktok-agent-publisher raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-davidmosiah-tiktok-agent-publisher.md license: MIT install: npx -y tiktok-agent-publisher needs_credentials: true, writes_external: true - [mcp] TikTok Trends API. TikTok hashtag volume over time, with growth for any hashtag. Free key at trendsapi.ai source: https://github.com/trendsapi-ai/tiktok-trends-api raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-ai-trendsapi-tiktok.md license: MIT install: remote (streamable-http): https://tiktok.api.trendsapi.ai/mcp needs_credentials: true, writes_external: false - [mcp] io.github.lanternrow/tiktok-organic-mcp. TikTok organic analytics — video performance, engagement metrics, and profile insights. source: https://github.com/lanternrow/tiktok-organic-mcp raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-lanternrow-tiktok-organic-mcp.md license: MIT install: npx -y tiktok-organic-mcp needs_credentials: true, writes_external: false - [mcp] TikTok Trends MCP. TikTok hashtag volume over time, with growth for any hashtag. Free key at trendsmcp.ai source: https://github.com/trendsmcp-ai/tiktok-trends-mcp raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-ai-trendsmcp-tiktok.md license: MIT install: remote (streamable-http): https://tiktok.api.trendsmcp.ai/mcp needs_credentials: true, writes_external: false - [mcp] com.jojapi/tiktok-download-video. TikTok Download Video: TikTok API 🔥 300/month is free The most powerful Tiktok Api available The. source: https://jojapi.com/hub/api/tiktok-download-video license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated) install: remote (streamable-http): https://mcp.jojapi.com/tiktok-download-video needs_credentials: true, writes_external: false - [mcp] com.mambabuilt/mcp-tiktok-brand-presence-mapper. Resolve a TikTok handle or company domain to the brand account with follower counts. source: https://github.com/mambalabsdev/mcp-tiktok-brand-presence-mapper raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-mambabuilt-mcp-tiktok-brand-presence-mapper.md license: MIT install: npx -y @mambalabsdev/mcp-tiktok-brand-presence-mapper needs_credentials: true, writes_external: false - [mcp] io.github.deapi-ai/tiktok-transcript-scraper. AI speech-to-text for public TikTok videos: SRT, VTT, word timings, speaker labels, 90+ languages. source: https://github.com/deapi-ai/tiktok-transcript-mcp license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated) install: remote (streamable-http): https://mcp.apify.com?tools=deapi/tiktok-transcript-scraper needs_credentials: true, writes_external: false - [mcp] io.github.mrocker/tiktok-profile-stats. TikTok profiles (followers, bio) and per-video stats by handle or URL. No login. Pay per result. source: https://github.com/mrocker/social-data-mcp raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-mrocker-tiktok-profile-stats.md license: MIT install: remote (streamable-http): https://mcp.apify.com/?tools=nick.cheng/tiktok-profile-stats-scraper needs_credentials: true, writes_external: false - [mcp] ssave.cc — TikTok & Instagram Downloader. Extract & download TikTok, Instagram, YouTube, Douyin media — HD, no watermark, MP3 export source: https://github.com/ssavecc/ssave-mcp-server raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-cc-ssave-tiktok-instagram-downloader.md license: MIT install: npx -y @ssavecc/mcp-server needs_credentials: true, writes_external: false - [mcp] TikTok Ads. TikTok Ads MCP server: 35 read tools, 29 opt-in preview-first writes. source: https://github.com/get-mcp-ads/tiktok-ads-mcp-server raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-getmcpads-tiktok-ads.md license: Apache-2.0 install: npx -y @getmcpads/tiktok-ads-mcp-server needs_credentials: true, writes_external: true - [mcp] TikTok data for agents. 13 TikTok endpoints. Pay per call in USDC via x402. source: https://tiktok.fetcher.sh license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated) install: remote (streamable-http): https://tiktok.fetcher.sh/mcp needs_credentials: true, writes_external: false - [mcp] TikTok Transcript Scraper. Transcripts of TikTok videos or whole accounts, with views, likes and dates. source: https://github.com/fernandoguiraud16-coder/data-tools raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-fernandoguiraud16-coder-tiktok-transcript-scraper.md license: MIT install: remote (streamable-http): https://mcp.apify.com/?tools=fguiraud/tiktok-transcript-scraper needs_credentials: true, writes_external: false - [mcp] TikTok Transcripts & Subtitles. TikTok videos to text in bulk: transcripts with timestamps, SRT and VTT. Native captions or Whisper. source: https://apify.com/sauliusautomatesit/tiktok-transcript-scraper license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated) install: remote (streamable-http): https://mcp.apify.com/?tools=sauliusautomatesit/tiktok-transcript-scraper needs_credentials: true, writes_external: false - [mcp] TikTok Transcripts & Video Breakdown. TikTok video transcripts (captions or Whisper AI) plus AI hook, shot list and script breakdown. source: https://github.com/LMSlay/tubetext-mcp raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-lmslay-tubetext-tiktok-transcripts.md license: MIT install: remote (streamable-http): https://mcp.apify.com/?tools=fetch-actor-details,tubetext/tiktok-transcript,tubetext/video-breakdown-ai needs_credentials: true, writes_external: false - [mcp] uk.co.ppcmarketingcompany/site. PPC marketing company: the site's own MCP server — enquiry (enquiry = a human handoff, not a... source: https://ppcmarketingcompany.co.uk license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated) install: remote (streamable-http): https://ppcmarketingcompany.co.uk/mcp needs_credentials: true, writes_external: false ## Step 5: Self-check Go through the checklist and report the result to your owner. - [skill] analytics. When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters, source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-analytics-skill-md.md license: MIT install: npx skills add coreyhaines31/marketingskills --skill analytics needs_credentials: false, writes_external: false - [skill] performance-report. Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel sum source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-performance-report-skill-md.md license: Apache-2.0 install: npx skills add anthropics/knowledge-work-plugins --skill performance-report needs_credentials: false, writes_external: false - [skill] ab-testing. When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-ab-testing.md license: MIT install: npx skills add coreyhaines31/marketingskills --skill ab-testing needs_credentials: false, writes_external: false - [skill] attribution. When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribu source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-attribution.md license: MIT install: npx skills add coreyhaines31/marketingskills --skill attribution needs_credentials: false, writes_external: false - [system-prompt] business-analyst. Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for busines source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-agents-business-analyst.md license: MIT needs_credentials: false, writes_external: false - [skill] data-storytelling. Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations. source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-data-storytelling.md license: MIT install: npx skills add wshobson/agents --skill data-storytelling needs_credentials: false, writes_external: false - [skill] kpi-dashboard-design. Design effective KPI dashboards with metrics selection, visualization best practices, and real-time monitoring patterns. Use this skill when building an executive SaaS metrics dashboard tracking MRR, churn, and LTV/CAC r source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/kpi-dashboard-design/SKILL.md raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-kpi-dashboard-design.md license: MIT install: npx skills add wshobson/agents --skill kpi-dashboard-design needs_credentials: false, writes_external: false - [system-prompt] Apple Store ASO Expert Guide. Guide to optimizing app visibility and performance on the Apple Store using ASO techniques and mathematical evaluation guidelines. source: https://prompts.chat/prompts/cmqi627oo0001jo04t2bbd0ls_apple-store-aso-expert-guide raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-apple-store-aso-expert-guide.md license: CC0-1.0 needs_credentials: false, writes_external: false ### Checklist - [ ] Every claim in the copy can be traced to a source the owner gave you or a public page you link. - [ ] Campaigns name one audience, one offer and one primary metric before any copy is written. - [ ] SEO work starts from real search data or a stated assumption, never invented volumes. - [ ] Nothing is published, posted, emailed or spent (ads budget) without the owner's explicit approval. - [ ] Brand voice: read the brand guide or brand-voice skill first; flag anything that conflicts with it. - [ ] Reports show numbers with their source and date; no fake-precise figures. - [ ] Remove AI-writing tells (filler intros, em-dash chains, generic superlatives) before handing off. Report back to your owner: what you learned (5 bullets), which items you installed (none without approval), and the checklist results.