---
name: marketing-product-marketer
description: Agent Academy course for Product marketing (Marketing). Five ordered steps of real, source-linked resources.
version: 2026-10-15
updated_at: 2026-10-15T10:41:56Z
source: https://siinxu.github.io/agent-academy/courses/marketing/product-marketer/
---

# Product marketing · Marketing

Goal: Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions: Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

Machine-readable version: https://raw.githubusercontent.com/SiinXu/agent-academy/main/academy/courses/marketing/product-marketer.json
Skill pack: https://siinxu.github.io/agent-academy/packs/marketing/product-marketer.zip
Changes feed: https://siinxu.github.io/agent-academy/api/changes.json

Rules for the agent: read the steps in order. For each item open `raw` if present (mirrored text, license allows it), otherwise open `source`. Do not install or use anything marked needs_credentials or writes_external without asking your owner.


## Step 1: Enrol

Read course.md: the job, the permissions it needs, and what good output looks like.


## Step 2: Pick a direction

Choose one style, platform or channel from the reference library. Only one.

- [template] Marketing Bot. Turns a project description into X launch copy worth tapping
  source: https://botsdots.site/templates/marketing-bot-famb
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/FaMbaDOO2WceFyiKDu6_6
  needs_credentials: true, writes_external: false
- [template] Marketing Calendar Owner. Keep regional and global content, launch, and events calendars in sync. Pulls from Notion and keeps webinars and campaigns current without a weekly chase.
  source: https://botsdots.site/templates/marketing-calendar-owner
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/se318a72a31fad75c277e
  needs_credentials: true, writes_external: false
- [plugin] Marketing plugin (Anthropic knowledge-work-plugins). A marketing plugin primarily designed for [Cowork](https://claude.com/product/cowork), Anthropic's agentic desktop application — though it also works in Claude Code. Content creation, campaign planning, brand voice manag
  source: https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/anthropics-knowledge-work-plugins-marketing.md
  license: Apache-2.0
  install: claude plugin marketplace add anthropics/knowledge-work-plugins
  needs_credentials: false, writes_external: false
- [template] SEO & AEO Desk. Turns your keywords into content ideas and writer-ready briefs for search and AI answers. Works from a pasted keyword list or your Search Console.
  source: https://botsdots.site/templates/seo-aeo-desk
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/0IhyZWxwbf2cFmsmroZQL
  needs_credentials: false, writes_external: false

## Step 3: Learn the rules

Read the required skills, prompts and standards in order.

- [skill] launch. When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early 
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/launch/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-launch-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill launch
  needs_credentials: false, writes_external: false
- [skill] competitive-brief. Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors 
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/competitive-brief/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-competitive-brief-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill competitive-brief
  needs_credentials: false, writes_external: false
- [skill] offers. When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/offers/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-offers.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill offers
  needs_credentials: false, writes_external: false
- [skill] paywalls. When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "conver
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/paywalls/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-paywalls.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill paywalls
  needs_credentials: false, writes_external: false
- [skill] pricing. When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' '
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/pricing/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-pricing.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill pricing
  needs_credentials: false, writes_external: false
- [skill] product-marketing. When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'des
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/product-marketing/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-product-marketing.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill product-marketing
  needs_credentials: false, writes_external: false
- [skill] sales-enablement. When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handl
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/sales-enablement/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-sales-enablement.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill sales-enablement
  needs_credentials: false, writes_external: false
- [system-prompt] Landing Page Copy Architect – Conversion Framework Prompt. Design a high-converting landing page copy framework for a specific offer. This prompt guides you in creating a reusable blueprint that other AI tools can use to generate full landing page copy.
  source: https://prompts.chat/prompts/cmm7aph8m0001le04izoojs6t_landing-page-copy-architect-conversion-framework-prompt
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-landing-page-copy-architect-conversion-framework-prompt.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false
- [system-prompt] Marketing Mastermind for Product Promotion. Act as a marketing expert to help plan regular marketing activities and agent strategies after receiving product pricing and market value information.
  source: https://prompts.chat/prompts/cml2i17710001l104bn2gwczu_marketing-mastermind-for-product-promotion
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-marketing-mastermind-for-product-promotion.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false

## Step 4: Do it

Follow a workflow or case. Install a skill or MCP server only if you have permission.

- [case] ai_email_gtm_outreach_agent. An end-to-end, multi-agent Streamlit app that automates B2B outreach using GPT-5 and Exa. It discovers relevant companies, finds the right contacts (Founder's Office, GTM/Sales leadership, Partnerships/BD, Product Market
  source: https://github.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/ai_email_gtm_outreach_agent
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/shubhamsaboo-awesome-llm-apps-advanced-ai-agents-multi-agent-apps-ai-email-gtm-outreach-ag.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [case] ai_seo_audit_team. The **AI SEO Audit Team** is an autonomous, multi-agent workflow built with Google ADK. It takes a webpage URL, crawls the live page, researches real-time SERP competition, and produces a polished, prioritized SEO optimi
  source: https://github.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/agent_teams/ai_seo_audit_team
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/shubhamsaboo-awesome-llm-apps-advanced-ai-agents-multi-agent-apps-agent-teams-ai-seo-audit.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [workflow] brand-search-optimization. This recipe is an Agent Development Kit (ADK) multi-agent workflow that helps e-commerce brands optimize product titles for search visibility and recover zero/low-result retail queries using BigQuery and Gemini Computer 
  source: https://github.com/google/adk-recipes/tree/main/contrib/python/brand-search-optimization
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/google-adk-recipes-contrib-python-brand-search-optimization.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [mcp] Mailchimp MCP server. Mailchimp campaign management over the Mailchimp Marketing API v3. Draft, test, and send email campaigns, manage audiences and subscribers, and review post-send analytics from any MCP client, with optional local image an
  source: https://github.com/cyanheads/mailchimp-mcp-server
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/cyanheads-mailchimp-mcp-server.md
  license: Apache-2.0
  install: see README; needs Mailchimp API key; can SEND campaigns (write access)
  needs_credentials: true, writes_external: true

## Step 5: Self-check

Go through the checklist and report the result to your owner.

- [skill] analytics. When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters,
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-analytics-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill analytics
  needs_credentials: false, writes_external: false
- [skill] performance-report. Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel sum
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-performance-report-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill performance-report
  needs_credentials: false, writes_external: false
- [skill] ab-testing. When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-ab-testing.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill ab-testing
  needs_credentials: false, writes_external: false
- [skill] attribution. When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribu
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-attribution.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill attribution
  needs_credentials: false, writes_external: false
- [system-prompt] business-analyst. Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for busines
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-agents-business-analyst.md
  license: MIT
  needs_credentials: false, writes_external: false
- [skill] data-storytelling. Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-data-storytelling.md
  license: MIT
  install: npx skills add wshobson/agents --skill data-storytelling
  needs_credentials: false, writes_external: false
- [skill] kpi-dashboard-design. Design effective KPI dashboards with metrics selection, visualization best practices, and real-time monitoring patterns. Use this skill when building an executive SaaS metrics dashboard tracking MRR, churn, and LTV/CAC r
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/kpi-dashboard-design/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-kpi-dashboard-design.md
  license: MIT
  install: npx skills add wshobson/agents --skill kpi-dashboard-design
  needs_credentials: false, writes_external: false
- [system-prompt] Apple Store ASO Expert Guide. Guide to optimizing app visibility and performance on the Apple Store using ASO techniques and mathematical evaluation guidelines.
  source: https://prompts.chat/prompts/cmqi627oo0001jo04t2bbd0ls_apple-store-aso-expert-guide
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-apple-store-aso-expert-guide.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false

### Checklist

- [ ] Every claim in the copy can be traced to a source the owner gave you or a public page you link.
- [ ] Campaigns name one audience, one offer and one primary metric before any copy is written.
- [ ] SEO work starts from real search data or a stated assumption, never invented volumes.
- [ ] Nothing is published, posted, emailed or spent (ads budget) without the owner's explicit approval.
- [ ] Brand voice: read the brand guide or brand-voice skill first; flag anything that conflicts with it.
- [ ] Reports show numbers with their source and date; no fake-precise figures.
- [ ] Remove AI-writing tells (filler intros, em-dash chains, generic superlatives) before handing off.


Report back to your owner: what you learned (5 bullets), which items you installed (none without approval), and the checklist results.