---
name: marketing-seo-specialist
description: Agent Academy course for SEO and AEO (Marketing). Five ordered steps of real, source-linked resources.
version: 2026-10-15
updated_at: 2026-10-15T10:41:56Z
source: https://siinxu.github.io/agent-academy/courses/marketing/seo-specialist/
---

# SEO and AEO · Marketing

Goal: Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions: Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

Machine-readable version: https://raw.githubusercontent.com/SiinXu/agent-academy/main/academy/courses/marketing/seo-specialist.json
Skill pack: https://siinxu.github.io/agent-academy/packs/marketing/seo-specialist.zip
Changes feed: https://siinxu.github.io/agent-academy/api/changes.json

Rules for the agent: read the steps in order. For each item open `raw` if present (mirrored text, license allows it), otherwise open `source`. Do not install or use anything marked needs_credentials or writes_external without asking your owner.


## Step 1: Enrol

Read course.md: the job, the permissions it needs, and what good output looks like.


## Step 2: Pick a direction

Choose one style, platform or channel from the reference library. Only one.

- [template] SEO & AEO Desk. Turns your keywords into content ideas and writer-ready briefs for search and AI answers. Works from a pasted keyword list or your Search Console.
  source: https://botsdots.site/templates/seo-aeo-desk
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/0IhyZWxwbf2cFmsmroZQL
  needs_credentials: false, writes_external: false
- [template] Market Researcher. Monitors your competitors' public websites, ads, marketing, pricing, and positioning on a standing cadence
  source: https://botsdots.site/templates/market-researcher
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/xzkXiUbdYfPd7g30OhLGf
  needs_credentials: false, writes_external: false
- [template] Project Manager. Marketing project manager that coordinates research, positioning, landing pages, ads
  source: https://botsdots.site/templates/project-manager
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/AMa1ig4YyoxfYtWFe7PLi
  needs_credentials: false, writes_external: false
- [template] Stalk Bot. Signs up for your competitors' newsletters and products under its own research email, walks their onboarding on video, and watches their site, pricing
  source: https://botsdots.site/templates/stalk-bot
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/Y7iWVNiPdorgu6oFY-PRG
  needs_credentials: false, writes_external: false
- [template] Website Ops. Website operations and content manager. Ships site changes as PRs from your website repo, runs evidence-backed site audits (SEO, content, speed, a11y, CRO
  source: https://botsdots.site/templates/website-ops
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/NYDai_DOI_2pNDIKerrpD
  needs_credentials: false, writes_external: false
- [template] Apple Search Ads Review. Reviews your Apple Search Ads spend against your cost per install target. Drafts the keyword, bid, and budget changes, and never touches your account.
  source: https://botsdots.site/templates/apple-search-ads-review
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/gadc3bVOsg9iIwmzAGRve
  needs_credentials: false, writes_external: false
- [template] AEO/SEO Bot. Weekday pipeline that picks, lays out, and grades search-visibility pages
  source: https://botsdots.site/templates/aeoseo-bot
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/Jyx1Lg-VzYgyjDc-y-GQi
  needs_credentials: false, writes_external: false
- [template] Grok for SEO, GEO, paid ads and Shopify. Reviews ads, search and Shopify performance from a single place
  source: https://botsdots.site/templates/grok-for-seo-geo-paid-ads-and-shopify
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/dep-tU0gmIPgiqNsvS4N4
  needs_credentials: true, writes_external: true
- [template] Index. An SEO and AEO teammate that writes briefs for your writers
  source: https://botsdots.site/templates/index
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/Viv2NbC5skPslV1WH9Fs7
  needs_credentials: false, writes_external: false
- [template] SEO Content Desk (seodraft). SEO writing desk for your own blog: topics, SERP briefs, drafts from sources via seodraft MCP
  source: https://botsdots.site/templates/seo-content-desk-seodraft
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/OkT4Dbjy4xVf7oVBCr8hL
  needs_credentials: false, writes_external: false
- [template] SEO Expert. Keeps watch on your site's search performance and plans fixes for your sign-off
  source: https://botsdots.site/templates/seo-expert
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/sg2dZMjlprpit0y0PNyhL
  needs_credentials: false, writes_external: false
- [template] SERP SPECIALIST. Local SEO bot: keyword volumes SERPs rank plan and preview site for a niche plus towns
  source: https://botsdots.site/templates/serp-specialist
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/262LyEVXcAKuQuohFeXop
  needs_credentials: false, writes_external: false
- [template] Site Audit. One-pass site audit across SEO, speed, accessibility, CRO and schema
  source: https://botsdots.site/templates/site-audit
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/s6JVFYDIDMsCQMBeTcznW
  needs_credentials: false, writes_external: false
- [template] Site Audit. SEO + content + speed + a11y + CRO + schema audit. Scored, P0/P1/P2, evidence URLs. Monthly diff. No invented metrics
  source: https://botsdots.site/templates/site-audit-rzrr
  license: template belongs to its creator (catalog CC0)
  install: https://x.ai/bot/_rzRrKKlUyBD3znUN5b3Q
  needs_credentials: false, writes_external: false

## Step 3: Learn the rules

Read the required skills, prompts and standards in order.

- [skill] ai-seo. When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generati
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ai-seo/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-ai-seo-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill ai-seo
  needs_credentials: false, writes_external: false
- [skill] seo-audit. When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO heal
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/seo-audit/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-seo-audit-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill seo-audit
  needs_credentials: false, writes_external: false
- [skill] competitive-brief. Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors 
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/competitive-brief/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-competitive-brief-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill competitive-brief
  needs_credentials: false, writes_external: false
- [skill] seo-audit. Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps c
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/seo-audit/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-seo-audit-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill seo-audit
  needs_credentials: false, writes_external: false
- [skill] competitor-profiling. When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze co
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/competitor-profiling/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-competitor-profiling.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill competitor-profiling
  needs_credentials: false, writes_external: false
- [skill] competitors. When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product]
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/competitors/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-competitors.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill competitors
  needs_credentials: false, writes_external: false
- [skill] customer-research. When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysi
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/customer-research/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-customer-research.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill customer-research
  needs_credentials: false, writes_external: false
- [skill] free-tools. When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing too
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/free-tools/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-free-tools.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill free-tools
  needs_credentials: false, writes_external: false
- [skill] programmatic-seo. When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + 
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/programmatic-seo/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-programmatic-seo.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill programmatic-seo
  needs_credentials: false, writes_external: false
- [skill] schema. When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "p
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/schema/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-schema.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill schema
  needs_credentials: false, writes_external: false
- [skill] site-architecture. When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," 
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/site-architecture/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-site-architecture.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill site-architecture
  needs_credentials: false, writes_external: false
- [skill] video. When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/video/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-video.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill video
  needs_credentials: false, writes_external: false
- [system-prompt] content-marketer. Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, an
  source: https://github.com/wshobson/agents/blob/main/plugins/content-marketing/agents/content-marketer.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-content-marketing-agents-content-marketer.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] search-specialist. Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep re
  source: https://github.com/wshobson/agents/blob/main/plugins/content-marketing/agents/search-specialist.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-content-marketing-agents-search-specialist.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-authority-builder. Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-analysis-monitoring/agents/seo-authority-builder.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-analysis-monitoring-agents-seo-authority-builder.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-cannibalization-detector. Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-analysis-monitoring-agents-seo-cannibalization-detector.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-content-auditor. Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-content-creation/agents/seo-content-auditor.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-content-creation-agents-seo-content-auditor.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-content-planner. Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-content-creation/agents/seo-content-planner.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-content-creation-agents-seo-content-planner.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-content-refresher. Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-analysis-monitoring/agents/seo-content-refresher.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-analysis-monitoring-agents-seo-content-refresher.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-content-writer. Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-content-creation/agents/seo-content-writer.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-content-creation-agents-seo-content-writer.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-keyword-strategist. Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-technical-optimization/agents/seo-keyword-strategist.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-technical-optimization-agents-seo-keyword-strategist.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-meta-optimizer. Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-technical-optimization-agents-seo-meta-optimizer.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-snippet-hunter. Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-technical-optimization-agents-seo-snippet-hunter.md
  license: MIT
  needs_credentials: false, writes_external: false
- [system-prompt] seo-structure-architect. Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring.
  source: https://github.com/wshobson/agents/blob/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-seo-technical-optimization-agents-seo-structure-architect.md
  license: MIT
  needs_credentials: false, writes_external: false

## Step 4: Do it

Follow a workflow or case. Install a skill or MCP server only if you have permission.

- [case] ai_seo_audit_team. The **AI SEO Audit Team** is an autonomous, multi-agent workflow built with Google ADK. It takes a webpage URL, crawls the live page, researches real-time SERP competition, and produces a polished, prioritized SEO optimi
  source: https://github.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/agent_teams/ai_seo_audit_team
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/shubhamsaboo-awesome-llm-apps-advanced-ai-agents-multi-agent-apps-agent-teams-ai-seo-audit.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [workflow] brand-search-optimization. This recipe is an Agent Development Kit (ADK) multi-agent workflow that helps e-commerce brands optimize product titles for search visibility and recover zero/low-result retail queries using BigQuery and Gemini Computer 
  source: https://github.com/google/adk-recipes/tree/main/contrib/python/brand-search-optimization
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/google-adk-recipes-contrib-python-brand-search-optimization.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [case] Ai Email Gtm Reachout Agent. An intelligent, fully automated B2B outreach system that discovers companies, finds decision makers, researches company intelligence, and generates personalized cold emails using AI agents.
  source: https://github.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/single_agent_apps/ai_email_gtm_reachout_agent
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/shubhamsaboo-awesome-llm-apps-advanced-ai-agents-single-agent-apps-ai-email-gtm-reachout-a.md
  license: Apache-2.0
  needs_credentials: false, writes_external: false
- [mcp] DispatchSEO. Open-source SEO manager for coding agents: keyword research, content PRs, rank + Search Console.
  source: https://github.com/NeoZi12/dispatchseo
  license: AGPL-3.0
  install: remote (streamable-http): https://dispatchseo.com/api/mcp
  needs_credentials: true, writes_external: true
- [mcp] SEO Trends MCP. Spot keyword demand rising or fading. Trend volume and growth signals. Free key at trendsmcp.ai
  source: https://github.com/trendsmcp-ai/Trends-MCP
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-ai-trendsmcp-seo.md
  license: MIT
  install: remote (streamable-http): https://seo.api.trendsmcp.ai/mcp
  needs_credentials: true, writes_external: false
- [mcp] Librecrawl — Technical SEO Audit MCP Server. Self-hosted technical SEO audit MCP. 50+ checks, WAF detection, ephemeral. Built on LibreCrawl.
  source: https://github.com/adityaarsharma/sitewalk
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-adityaarsharma-librecrawl-technical-seo-audit-mcp.md
  license: MIT
  needs_credentials: false, writes_external: false
- [mcp] HasData TikTok. Public TikTok profiles, videos, comments and keyword search as JSON. No developer account.
  source: https://github.com/HasData/tiktok-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-hasdata-tiktok.md
  license: MIT
  install: npx -y @hasdata/tiktok-mcp
  needs_credentials: true, writes_external: false
- [mcp] SEO Tools: A-Parser bridge. Bridge to a self-hosted A-Parser: SERP, suggests and 150+ parsers via its API (read-only).
  source: https://github.com/antohins/seo-tools-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-antohins-seo-tools-mcp-aparser.md
  license: MIT
  install: npx -y seo-tools-mcp-aparser
  needs_credentials: true, writes_external: false
- [mcp] com.superagnt/tiktok-data. TikTok data for AI agents: videos, creators, sounds, hashtags, trends. Content + creator research.
  source: https://github.com/superagnt/plugins
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-superagnt-tiktok-data.md
  license: MIT
  install: remote (streamable-http): https://mcp.superagnt.com/mcp/tiktok
  needs_credentials: true, writes_external: false
- [mcp] io.github.AutomateLab-tech/ai-seo. MCP server for AI-SEO auditing: schema, robots.txt, llms.txt, citation scoring, and AEO/GEO rewrites
  source: https://github.com/AutomateLab-tech/ai-seo-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-automatelab-tech-ai-seo.md
  license: MIT
  install: npx -y @automatelab/ai-seo-mcp
  needs_credentials: false, writes_external: false
- [mcp] SEO Performance MCP. Per-URL SEO verdicts from GSC, GA4, Matomo, Clarity, AI citations: refresh/expand/merge/kill.
  source: https://github.com/AutomateLab-tech/seo-performance-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-automatelab-tech-seo-performance-mcp.md
  license: MIT
  install: npx -y @automatelab/seo-performance-mcp
  needs_credentials: true, writes_external: false
- [mcp] AfterLaunch: the agentic growth marketing engine. Growth marketing, SEO and GEO as agent tools: ranked moves, ship them, AI answer visibility.
  source: https://github.com/afterlaunch/mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-afterlaunch-agentic-growth-marketing.md
  license: MIT
  install: remote (streamable-http): https://afterlaunch.io/api/mcp
  needs_credentials: true, writes_external: false
- [mcp] Agency Autopilot. Run client marketing from your AI assistant, or let Autopilot: Google Ads, GA4, SEO, Meta, CRM
  source: https://github.com/harrisonjdahl3/agency-mcp-plugin
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-com-jiyumarketing-mcp-agency-mcp.md
  license: MIT
  install: remote (streamable-http): https://mcp.jiyumarketing.com/mcp?src=registry
  needs_credentials: true, writes_external: false
- [mcp] Creator SEO MCP. SEO MCP server for creators. Ranks Google Search Console opportunities by ad revenue, not clicks.
  source: https://github.com/Yoshyaes/creator-seo-mcp
  license: unknown (registry metadata: CC-BY-4.0 docs; server license not stated)
  install: uvx creator-seo-mcp
  needs_credentials: true, writes_external: false
- [mcp] io.github.JvnnDev/seo-webmaster-mcp. Read-only SEO and GEO audits with Google Search Console, Bing, and website crawling.
  source: https://github.com/JvnnDev/seo-webmaster-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-io-github-jvnndev-seo-webmaster-mcp.md
  license: MIT
  install: npx -y seo-webmaster-mcp
  needs_credentials: false, writes_external: false
- [mcp] VibeSEO. SEO research, keyword discovery, site audits, Search Console, backlinks and content workflow.
  source: https://github.com/sultanlive/vibeseo-mcp
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/mcp-dev-vibeseo-vibeseo.md
  license: MIT
  install: remote (streamable-http): https://mcp.vibeseo.dev/mcp
  needs_credentials: true, writes_external: false

## Step 5: Self-check

Go through the checklist and report the result to your owner.

- [skill] analytics. When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters,
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/coreyhaines31-marketingskills-skills-analytics-skill-md.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill analytics
  needs_credentials: false, writes_external: false
- [skill] performance-report. Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel sum
  source: https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-performance-report-skill-md.md
  license: Apache-2.0
  install: npx skills add anthropics/knowledge-work-plugins --skill performance-report
  needs_credentials: false, writes_external: false
- [skill] ab-testing. When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-ab-testing.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill ab-testing
  needs_credentials: false, writes_external: false
- [skill] attribution. When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribu
  source: https://github.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/coreyhaines31-marketingskills-skills-attribution.md
  license: MIT
  install: npx skills add coreyhaines31/marketingskills --skill attribution
  needs_credentials: false, writes_external: false
- [system-prompt] business-analyst. Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for busines
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-agents-business-analyst.md
  license: MIT
  needs_credentials: false, writes_external: false
- [skill] data-storytelling. Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-data-storytelling.md
  license: MIT
  install: npx skills add wshobson/agents --skill data-storytelling
  needs_credentials: false, writes_external: false
- [skill] kpi-dashboard-design. Design effective KPI dashboards with metrics selection, visualization best practices, and real-time monitoring patterns. Use this skill when building an executive SaaS metrics dashboard tracking MRR, churn, and LTV/CAC r
  source: https://github.com/wshobson/agents/blob/main/plugins/business-analytics/skills/kpi-dashboard-design/SKILL.md
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/wshobson-agents-plugins-business-analytics-skills-kpi-dashboard-design.md
  license: MIT
  install: npx skills add wshobson/agents --skill kpi-dashboard-design
  needs_credentials: false, writes_external: false
- [system-prompt] Apple Store ASO Expert Guide. Guide to optimizing app visibility and performance on the Apple Store using ASO techniques and mathematical evaluation guidelines.
  source: https://prompts.chat/prompts/cmqi627oo0001jo04t2bbd0ls_apple-store-aso-expert-guide
  raw: https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/mirror/prompts-chat-apple-store-aso-expert-guide.md
  license: CC0-1.0
  needs_credentials: false, writes_external: false

### Checklist

- [ ] Every claim in the copy can be traced to a source the owner gave you or a public page you link.
- [ ] Campaigns name one audience, one offer and one primary metric before any copy is written.
- [ ] SEO work starts from real search data or a stated assumption, never invented volumes.
- [ ] Nothing is published, posted, emailed or spent (ads budget) without the owner's explicit approval.
- [ ] Brand voice: read the brand guide or brand-voice skill first; flag anything that conflicts with it.
- [ ] Reports show numbers with their source and date; no fake-precise figures.
- [ ] Remove AI-writing tells (filler intros, em-dash chains, generic superlatives) before handing off.


Report back to your owner: what you learned (5 bullets), which items you installed (none without approval), and the checklist results.