# Real Estate Listing Copy — Prompt Pack (Free)

Replace every `[BRACKET]` with your listing facts. EXAMPLE blocks use a **fake** property — do not copy EXAMPLE facts onto a real MLS sheet.

**Fake property used in EXAMPLES (clearly marked):**
> EXAMPLE PROPERTY · 1847 Maple Grove Lane, Riverside Oaks, CA 90210 · 4 bed / 3 bath · 2,280 sqft · built 2012 · $1,185,000 · pool · quiet cul-de-sac · Riverside Oaks Elementary (rated “Good” on a public school site — verify before you publish) · HOA $95/mo

---

## 1. MLS listing body — AIDA

**Prompt:**
```
You are a residential listing copywriter. Write an MLS-style property description using AIDA (Attention → Interest → Desire → Action).

Facts:
- Address: [ADDRESS]
- Beds/Baths/Sqft/Year: [BEDS] / [BATHS] / [SQFT] / [YEAR]
- Price: [PRICE]
- Standout features: [FEATURE1], [FEATURE2], [FEATURE3]
- Neighborhood note: [NEIGHBORHOOD]
- Call to action: invite a private tour / open house on [DATE]

Rules: 180–240 words. No invented amenities. No income or investment promises. Neutral fair-housing language. End with a clear next step.
```

**EXAMPLE output (fake property):**
> Step onto Maple Grove and the cul-de-sac hush hits first — then the turquoise pool flashing behind glass. This 4-bed, 3-bath, 2,280 sqft home (built 2012) keeps everyday life easy: an open kitchen that faces the yard, a primary suite with a quiet corner for late emails, and a backyard that actually hosts weekends. Riverside Oaks puts you near everyday errands without the through-traffic. Listed at $1,185,000 with a modest $95/mo HOA. Tour privately or join the open house Saturday 1–3 — ask your agent for the lockbox time.

---

## 2. Listing headlines — 8 variants

**Prompt:**
```
Write 8 listing headlines (max 70 characters each) for this home. Mix styles: lifestyle, feature-led, location-led, and open-house. No ALL CAPS. No bait claims.

Facts: [BEDS]bd/[BATHS]ba, [SQFT] sqft, [FEATURE1], [NEIGHBORHOOD], [PRICE or "Call for price"]
```

**EXAMPLE output:**
> 1. Cul-de-Sac Calm + Pool — 4 Bed in Riverside Oaks  
> 2. 2,280 Sqft, 2012 Build, Weekend-Ready Backyard  
> 3. Maple Grove Lane: Quiet Street, Bright Kitchen  
> 4. Open House Sat 1–3 · Pool Home Near Everyday Errands  
> 5. Four Bedrooms, One Easy Flow — Riverside Oaks  
> 6. Primary Suite + Pool Yard Off a Dead-End Street  
> 7. $1.185M · Modern Comfort on Maple Grove  
> 8. Space to Host — and a Street That Stays Quiet

---

## 3. Feature → benefit bullets (10)

**Prompt:**
```
Turn each feature into one benefit-led bullet (feature → so you can…). Keep each under 22 words. No invented features.

Features: [LIST FEATURES ONE PER LINE]
Audience: [BUYER TYPE, e.g. growing family / WFH couple]
```

**EXAMPLE output:**
> - Cul-de-sac lot → so weekend bikes stay off through-traffic.  
> - 2,280 sqft open plan → so cooking, homework, and guests share one sightline.  
> - Pool + covered patio → so summer hangs don’t need a reservation.  
> - 2012 build → so systems are newer than a 90s flip.  
> - Primary suite upstairs quiet corner → so late calls don’t wake the house.  
> - 4 bedrooms → so guests or a nursery don’t steal the office.  
> - $95/mo HOA → so amenities stay predictable, not surprise assessments (verify).  
> - Near Riverside Oaks Elementary → so the morning drop stays short (confirm rating).  
> - Glass to the yard → so the pool is part of the living room view.  
> - Quiet street parking → so guests aren’t hunting three blocks away.

---

## 4. PAS opener for “too small / too far / too much work” softener

**Prompt:**
```
Write a 90–120 word listing opener using PAS (Problem → Agitate → Solve) that softens this buyer objection: [OBJECTION].
Then bridge into the home’s real strengths: [STRENGTHS].
Do not trash other neighborhoods or invent renovations.
```

**EXAMPLE output (objection: “we need space but hate a long commute”):**
> Problem: You want room to host without adding an hour to every weekday.  
> Agitate: Farther-out “deals” look bigger on paper — until school runs and grocery trips eat the weekend.  
> Solve: 1847 Maple Grove keeps 2,280 sqft and a pool yard on a cul-de-sac still close to everyday Riverside Oaks errands. Four bedrooms mean the office doesn’t become a guest bed. Tour it once with your real commute timed — then decide if the space finally fits the week you actually live.

---

## 5. Open-house invite (email / text)

**Prompt:**
```
Write a short open-house invite (email subject + 80–110 word body + SMS under 160 chars).
Include: [ADDRESS], [DATE], [START–END TIME], [AGENT NAME], [RSVP METHOD].
Tone: warm, specific, low-pressure. One urgency line tied to the real time window only — no fake “last chance” if it isn’t.
```

**EXAMPLE output:**
> **Subject:** Open house Sat 1–3 · 1847 Maple Grove (pool + cul-de-sac)  
> **Body:** You’re invited to walk 1847 Maple Grove Lane this Saturday, 1–3pm. Four beds, open kitchen to the yard, and a pool that shows better in person than in photos. I’ll be on site with floor plans and recent comps context — no hard sell, just answers. Reply “YES” or text me to hold a quieter first look at 12:45. — Alex Rivera  
> **SMS:** Sat 1–3 open house: 1847 Maple Grove Ln (pool, cul-de-sac). Reply YES for 12:45 early look. — Alex

---

## 6. Open-house urgency caption (social)

**Prompt:**
```
Write an Instagram/Facebook caption for an open house using time-bound urgency only (real date/time). 400–600 characters. 3–5 hashtags. Include [ADDRESS], [TIME WINDOW], [1 FEATURE], CTA to DM or link in bio.
```

**EXAMPLE output:**
> Saturday only, 1–3pm: walk the pool yard at 1847 Maple Grove before the weekend crowd thins. Cul-de-sac quiet, 4 beds, kitchen that faces the water. I’ll have printed floor plans on the island — grab one, then tour at your pace. DM “MAPLE” for the pin + gate notes.  
> #RiversideOaksHomes #OpenHouse #PoolHome #JustListed #CulDeSacLiving

---

## 7. Just Listed social post

**Prompt:**
```
Write a Just Listed post (IG/FB) under 500 characters. Lead with the lifestyle hook, then beds/baths/sqft/price, then CTA. Facts only: [FACTS].
```

**EXAMPLE output:**
> Just Listed · Maple Grove cul-de-sac  
> Pool evenings. Quiet street. Room for everyone.  
> 4 bd | 3 ba | 2,280 sqft | $1,185,000  
> Built 2012 · HOA $95/mo  
> Want the full gallery + showing times? Comment “LIST” or tap the link in bio.

---

## 8. Just Sold social post (no price flex required)

**Prompt:**
```
Write a Just Sold celebration post. Thank the buyers/sellers without revealing private terms unless [PUBLIC_PRICE] is provided. Focus on the match (what the buyers needed). Keep under 450 characters.
```

**EXAMPLE output:**
> Just Sold · 1847 Maple Grove Lane  
> Congrats to the buyers who wanted a pool without giving up a quiet street — and to the sellers who cared for this 2012 home so well. Grateful to help both sides land the fit. Thinking of a move in Riverside Oaks? Send a note — happy to sketch options.

---

## 9. Instagram carousel outline (5 slides)

**Prompt:**
```
Outline a 5-slide IG carousel for this listing. For each slide: on-image text (≤6 words) + caption line. Slide 1 = hook, Slide 5 = CTA. Facts: [FACTS].
```

**EXAMPLE output:**
> 1. On-image: “Quiet street. Real pool.” / Caption: Cul-de-sac living at Maple Grove.  
> 2. On-image: “Kitchen → yard” / Caption: Cook with the water in view.  
> 3. On-image: “4 beds · 2,280 sqft” / Caption: Space for guests and a real office.  
> 4. On-image: “2012 · low drama systems” / Caption: Newer build, fewer weekend surprises.  
> 5. On-image: “Tour Sat 1–3” / Caption: DM MAPLE for the open-house pin.

---

## 10. Photo caption set (8 captions)

**Prompt:**
```
Write 8 short photo captions (max 12 words each) for listing photos. Match tone to room type. Rooms: [LIST ROOMS / SHOTS].
```

**EXAMPLE output:**
> 1. Exterior dusk: Golden hour on a dead-end street.  
> 2. Foyer: First step in — calm, bright, ready.  
> 3. Kitchen: Island mornings with yard light.  
> 4. Living: One room, whole weekend plan.  
> 5. Primary: Quiet corner for the late call.  
> 6. Bath: Simple finishes, easy upkeep.  
> 7. Pool: Summer, scheduled or spontaneous.  
> 8. Street: Neighbors, not through-traffic.

---

## 11. LinkedIn-style professional listing note

**Prompt:**
```
Write a LinkedIn post (120–160 words) announcing this listing for a professional audience. Tone: peer-to-peer, not hype. Include soft CTA to refer clients. Facts: [FACTS].
```

**EXAMPLE output:**
> New to the market in Riverside Oaks: 1847 Maple Grove Lane — a 2012-built 4-bed / 3-bath on a cul-de-sac with a pool yard that photographs well and lives better. About 2,280 sqft, open kitchen to the outdoors, modest HOA. Priced at $1,185,000.  
> If you have a buyer who wants space without a long outer-suburb haul, I’m happy to share the packet (disclosures, HOA docs, recent nearby sales context). Referrals welcome — I’ll take good care of your people.

---

## 12. Buyer FAQ blurb for listing page

**Prompt:**
```
Write 5 FAQ answers (2–3 sentences each) for a listing page. Questions: HOA, schools, parking, flood/HOA specials if known, showing instructions. Use only provided facts; say “ask your agent to verify” when unknown.
Facts: [FACTS / UNKNOWNS]
```

**EXAMPLE output:**
> **HOA?** About $95/mo — confirm current dues and any pending special assessments with the HOA docs.  
> **Schools?** Nearby Riverside Oaks Elementary is often cited on public school sites; verify ratings and boundaries for your year.  
> **Parking?** Cul-de-sac street parking for guests; confirm garage count on the MLS sheet.  
> **Flood / insurance?** Not stated here — ask your agent for the disclosure packet and carrier quote.  
> **Showings?** Private tours by appointment; open house Saturday 1–3 when scheduled.

---

## 13. Price-drop announcement (factual, no panic)

**Prompt:**
```
Write a price-improvement post. Old price [OLD], new price [NEW], reason framing: [REASON e.g. "seller wants a faster close this quarter"]. No desperation language. Invite fresh looks.
```

**EXAMPLE output:**
> Price improvement · 1847 Maple Grove Lane  
> Was $1,225,000 → now $1,185,000. Seller is prioritizing a cleaner timeline this quarter. Same pool yard, same cul-de-sac quiet — new number. If you passed at the prior ask, it’s worth a second walk-through. DM for the updated sheet.

---

## 14. Under-contract / contingent update

**Prompt:**
```
Write a short under-contract update for social + email footer. Do not disclose terms. Offer to help similar buyers. Address: [ADDRESS].
```

**EXAMPLE output:**
> Update: 1847 Maple Grove Lane is under contract. Congrats to everyone involved. Looking for a similar Riverside Oaks home with yard space and a quiet street? Tell me your must-haves — I’ll send what fits this week.

---

## 15. Text-to-buyer after showing

**Prompt:**
```
Write a follow-up SMS (under 300 chars) after a showing. Tone: helpful, one question max. Include optional next step (second look / comps). Address nickname: [SHORT NAME].
```

**EXAMPLE output:**
> Thanks for touring Maple Grove today — hope the pool yard felt right in person. One question: was the cul-de-sac quiet a must, or are you open to light through-streets for more sqft? Happy to send 2 comps either way.

---

## 16. Voice-note / reel script (30 seconds)

**Prompt:**
```
Write a 30-second vertical video script (hook → 3 visuals → CTA). Max 75 words spoken. On-screen text cues in [brackets]. Listing facts: [FACTS].
```

**EXAMPLE output:**
> [Hook on-screen: “Pool on a dead-end street”]  
> Spoken: “If you want water and quiet, start here — Maple Grove cul-de-sac.”  
> [Cut: kitchen → yard] “Open kitchen faces the pool.”  
> [Cut: primary] “Four beds, including a calm primary corner.”  
> [Cut: street] “Two-thousand two-eighty square feet, 2012 build.”  
> [CTA] “Open house Saturday one to three — DM MAPLE for the pin.”

---

## Seam note

This free pack stops at **listing / open-house / social / short follow-up** prompts. A paid twin (not in this repo) could add full CMA email sequences, multi-week nurture drips, and brokerage-ready template libraries. Free stays free.