Consumer Choice Explorer

Explore budget constraints, preferences, and utility maximization

Graph Description

The graph shows a budget line for a consumer with a $100 weekly budget, pizza priced at $8, and coffee priced at $4. The maximum affordable pizza (spending all income on pizza) is 12.5 units; the maximum coffee is 25.0 units. The slope of the budget line is −2.0, equal to the price ratio Px/Py. Cobb-Douglas indifference curves are shown, representing combinations yielding equal utility.

Consumer Choice Summary
Parameter Value Meaning
Weekly Budget $100 Total income available to spend
Price of Pizza $8.00 Cost per unit of pizza
Price of Coffee $4.00 Cost per unit of coffee
Budget Line Slope −2.0 Opportunity cost: units of coffee given up per pizza
Max Pizza (all income) 12.5 units Income ÷ Price of Pizza
Max Coffee (all income) 25.0 units Income ÷ Price of Coffee

Budget Constraint

Shows all combinations affordable with given income and prices. The intercepts are Income/Px and Income/Py.

Px × Qx + Py × Qy = Income

Indifference Curves

Combinations yielding equal utility. Downward sloping (trade-offs exist) and convex (diminishing MRS).

Marginal Rate of Substitution (MRS)

How much coffee you willingly give up for one more pizza while staying equally happy. Equals the slope of the indifference curve.

MRS = MUpizza / MUcoffee

Optimization Condition

The optimal bundle is found where the slope of the indifference curve equals the slope of the budget line.

MRS = Px / Py

Cobb-Douglas Preferences

Consumer spends fixed shares of income: α on pizza, (1−α) on coffee — regardless of prices.

U = Pizzaα × Coffee1−α