---
name: paid-ads-creative
description: Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
argument-hint: "<platform, audience, or campaign>"
---

# Canonical NotFair workflow

Read [`../../paid-ads/paid-ads-creative/SKILL.md`](../../paid-ads/paid-ads-creative/SKILL.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/paid-ads/paid-ads-creative/SKILL.md`, not `<plugin-root>/skills/paid-ads-creative/paid-ads-creative/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/paid-ads/paid-ads-creative/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.