---
name: paid-ads-optimize
description: Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or scaling decisions.
argument-hint: "<campaign, target CPA/ROAS, or 'find waste'>"
---

# Canonical NotFair workflow

Read [`../../paid-ads/paid-ads-optimize/SKILL.md`](../../paid-ads/paid-ads-optimize/SKILL.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/paid-ads/paid-ads-optimize/SKILL.md`, not `<plugin-root>/skills/paid-ads-optimize/paid-ads-optimize/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/paid-ads/paid-ads-optimize/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.