---
name: sxo
argument-hint: "<page or site URL, e.g. https://example.com/landing>"
description: >
  Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits
  the journey from the SERP click to the on-page goal: click-through factors (title,
  meta, rich results), then post-click signals that keep users and drive
  conversions: above-the-fold relevance and intent match, page speed / Core Web
  Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking
  back to Google. Use when the user has decent rankings but poor CTR or poor on-page
  conversion, wants better dwell time / engagement, less bounce, or a page
  experience aligned with search intent. Trigger on: "SXO", "search experience
  optimization", "good rankings but low CTR", "high bounce rate from search",
  "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not
  converting", "engagement signals", "make this page convert search traffic". For
  pure landing-page conversion in ads use /google-ads-landing; for content quality
  use /seo-page.
---

# Canonical NotFair workflow

Read [`../../seo/sxo/SKILL.md`](../../seo/sxo/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.