---
name: competitor-analysis
description: Research competitors' advertising — the creative they run, their angles and offers, and where they compete for the same auctions. Use when a user wants competitive research, creative inspiration, to see what rivals are running, or market positioning for ads.
---

# Competitor Analysis

See what competitors run so you can position against it, not copy it. Reads and research only; this does not spend money.

## 1. Find what they run

Use `research_campaign_opportunity` for available research. Ask for public ad-library links or examples when the tool does not return competitor ads. Separate observed messaging from hypotheses about performance; longevity alone does not establish profitability.

## 2. Read the pattern, not the pixels

- **Angles:** what problem they lead with, what proof they show, what objection they answer.
- **Offers:** price framing, trial, guarantee, urgency.
- **Formats and platforms:** where they concentrate and where they are absent (absence is opportunity).
- **Longevity:** creative running for months is a signal; a one-week test is not.

## 3. Turn it into your move

- Where they are strong, differentiate on a real advantage, do not match message for message.
- Where they are absent (a platform, an audience, an angle), that is open ground.
- On search, competitor brand terms and the same auctions may be worth contesting; weigh cost against intent.

## Rules

- Inform strategy; never copy creative or claims. Copying inherits their weaknesses and risks trademark issues.
- Separate what is proven (long-running, repeated) from what is a test.
- Report the angles and gaps you found and the specific move you would make, then take it to the **ad-copy-generation** or **launch** skill.