---
name: creative
description: Prepare ad copy and creative briefs from the verified advertiser's brand and existing assets. Use for new ad concepts, variations, or creative refreshes.
---

# Prepare ad creative

Confirm the selected workspace with `list_connected_accounts`. Resolve the advertiser's name, domain, offer, audience, and approved claims. Read [brand and safety guidance](../../context/brand-and-safety.md), then use `list_creative_assets` for available original assets. Ask for any missing logo, voice, or destination.

For text ads, use `create_ad_copy` with the verified platform, audience, offer, and brand context. Give each variant a distinct testable idea, and preserve platform limits. For images, video, or audio, prepare a brief with the asset references, composition or shot list, script, format, and exact CTA. The directory connection does not expose image, video, audio generation, or asset upload; identify the production step still needed rather than claiming a generated file exists.

Review the exact copy and available assets for brand match, substantiated claims, and placement requirements. Drafting does not authorize publication. Use the **launch** workflow only within an explicitly approved campaign scope and verify the effective campaign state after execution.

```mermaid
flowchart LR
  A["Verify advertiser"] --> B["Read assets and brief"]
  B --> C["Draft copy or production brief"]
  C --> D["Review exact output"]
  D --> E["Approved campaign workflow"]
  classDef step fill:#1e293b,stroke:#38bdf8,color:#fff;
  class A,B,C,D,E step;
```