---
name: ugc-creative-brief
description: Write creator briefs with verified brand context, hooks, shot lists, claims, deliverables, and usage-rights requirements. Use when planning creator-style ads.
---

# Write a creator brief

Confirm the advertiser, product, audience, platform, objective, offer, and approved claims. Read [brand and safety guidance](../../context/brand-and-safety.md). Use `list_connected_accounts` and `list_creative_assets` when connected workspace evidence is needed. Do not invent testimonials or portray an actor's script as a real customer's experience.

Write one clear concept per video: opening line, problem or use case, product demonstration, supporting proof, and exact CTA. Include a shot list with duration, framing, visual action, spoken line, caption text, and asset references. Match deliverable sizes and lengths to current placement requirements verified through available official documentation; do not present a remembered specification as current evidence.

Specify deliverable count, revision process, deadlines, raw-footage needs, and separately agreed paid usage rights. Ask for the actual budget or quote instead of inventing market rates. Distinguish a creator brief from a generated video. The directory connection does not generate or upload video; it can inspect existing assets and support approved campaign planning.

Check the complete brief for brand match, substantiated claims, authorized music and likeness use, and a working verified destination. Do not contact creators, accept contracts, or publish campaigns without authorization. After production, inspect the actual asset before calling it ready.

```mermaid
flowchart LR
  A["Verify brief inputs"] --> B["Write concept and shot list"]
  B --> C["Check claims and rights"]
  C --> D["Authorized production"]
  D --> E["Inspect finished asset"]
  classDef step fill:#1e293b,stroke:#38bdf8,color:#fff;
  class A,B,C,D,E step;
```