# V2C Design Guide for AI

> How to design V2C-branded materials — presentations, slides, documents, graphics. This is a visual-identity guide: an AI should follow it to keep any deliverable consistent with the V2C brand. It is not tied to any specific tool or format.

V2C is a Spanish manufacturer of electric-vehicle charging hardware and software (Valencia, Spain). The brand look is **minimal, black & white, editorial and modern** — confident, uncluttered, with generous whitespace and precise typography.

---

## 1. Brand essence

- **Minimal black & white.** The default palette is monochrome. Color is the exception, not the rule.
- **Editorial.** Think of a refined magazine or a premium product brochure: clear hierarchy, uppercase eyebrows, tight headlines, lots of breathing room.
- **Modern and technical, but human.** Clean lines and structure, without feeling cold or corporate-generic.
- **Restraint.** When in doubt, remove. One idea per slide, one focal point per layout.

---

## 2. Color palette

| Role | Hex | Use |
|---|---|---|
| Primary black | `#0E0E0E` | Main text, dark backgrounds, primary shapes |
| White | `#ffffff` | Light backgrounds, text on dark |
| Light grey | `#F4F4F2` | Section backgrounds, subtle surfaces |
| Very light grey | `#F8F8F6` | Cards, secondary surfaces on white |
| Border grey | `#ECECEA` | Dividers, lines, table borders |
| Secondary text grey | `#7A7A78` | Captions, eyebrows, metadata, footnotes |
| Body text grey | `#1F1F1F` | Long-form body text |

**Rules**
- Build everything from black, white and the greys above.
- The historical V2C red (`#e30613`) is **not** used by default. Only introduce an accent color if the brief explicitly asks for it — and then use it sparingly (a single highlight, never large fills).
- Maintain strong contrast: black text on white/light grey, white text on black. Avoid grey text on grey backgrounds for anything important.

---

## 3. Typography

- **Typeface:** Montserrat. Fallback: Arial / Helvetica / system sans-serif.
- **Weights:** 400 (regular), 600 (semibold), 700 (bold). Avoid thin/light weights for body text at small sizes.

**Hierarchy (for slides/documents)**

| Element | Treatment |
|---|---|
| Eyebrow / label | Uppercase, weight 600–700, letter-spacing `0.14em`–`0.22em`, small (≈11–13px), often in secondary grey `#7A7A78` |
| Display headline | Weight 700, large, negative letter-spacing (`-0.025em` to `-0.045em`), tight line-height (`0.92`–`1.05`) |
| Subheading | Weight 600, moderate size, normal tracking |
| Body | Weight 400, line-height `1.5`–`1.7`, comfortable measure (don't run text edge to edge) |

**Pattern:** the recurring V2C text block is **eyebrow → headline → body**. A small uppercase label, a strong tight headline, then calm body text.

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## 4. Logo

**Where to get it** — all official logo files are published on the V2C graphic material page: https://v2charge.com/graphic-material/

| Version | Use | Link |
|---|---|---|
| Black (PNG) | On light backgrounds | https://v2charge.com/wp-content/uploads/2022/01/logotipo-v2c-black.png |
| White (PNG) | On dark backgrounds | Download from the [graphic material page](https://v2charge.com/graphic-material/) |
| Vector (SVG) | Print, large formats, scaling | Download from the [graphic material page](https://v2charge.com/graphic-material/) |

**Usage rules**
- **Clear space:** keep generous empty space around the logo; never crowd it with text or graphics.
- **Sizing:** legible but never dominant — it frames the work, it isn't the hero.
- **Pick the right version:** black logo on light backgrounds, white logo on dark backgrounds.
- **Never:** stretch or distort it, recolor it, add effects/shadows/gradients, place the black logo on a dark background (or white on light), or rebuild it in another font.

---

## 5. Layout & composition

- **Whitespace first.** Generous, consistent margins. Let elements breathe; don't fill the canvas.
- **Strong grid & alignment.** Align everything to a clear grid. Prefer left-aligned editorial layouts; use centered layouts for hero/cover moments.
- **One focal point.** Each slide/page communicates a single idea. Split dense content across slides rather than cramming.
- **Consistent rhythm.** Reuse the same margins, type sizes and spacing across the whole deck/document.
- **Dividers:** thin `#ECECEA` rules, not heavy boxes. Structure comes from spacing and alignment, not borders.

**Slide archetypes**
- **Cover:** black or white full-bleed background, large Montserrat headline, a small uppercase eyebrow above it, logo placed with clear space.
- **Section divider:** full black slide, white headline, optional eyebrow — a deliberate pause.
- **Content slide:** white/light background, eyebrow + headline + body, plenty of margin.
- **Data slide:** monochrome charts (black/greys), minimal gridlines, no 3D, no rainbow palettes; label directly where possible.

---

## 6. Imagery & graphics

- **Photography:** clean, modern, well-lit. Products on neutral or real-world contexts; avoid busy or low-quality stock.
- **Treatment:** favor a restrained, near-monochrome feel that sits comfortably next to the B&W system.
- **Icons:** simple line or solid monochrome icons; consistent stroke weight; no skeuomorphism or mixed styles.
- **Charts:** black and grey tones, thin axes, no drop shadows, no gradients. Clarity over decoration.

---

## 7. Do / Don't

**Do**
- Lead with black, white and grey.
- Use Montserrat with clear hierarchy and uppercase eyebrows.
- Leave generous whitespace and align to a grid.
- Keep one idea per slide.

**Don't**
- Add the red (or any color) unless the brief requires it.
- Use multiple typefaces, decorative fonts, or thin weights for small text.
- Apply shadows, gradients, glows, 3D, or busy backgrounds.
- Distort, recolor, or crowd the logo.
- Fill every corner — clutter breaks the brand.

---

## 8. Tone of voice (brief)

Professional, clear and concise. B2B audience (installers, distributors, partners). No hype, no exclamation-heavy or salesy copy. Let the design and the message be calm and confident.

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## Resources

**Official V2C graphic material:** https://v2charge.com/graphic-material/ — the canonical source for all brand assets, including:

- **Logos** — black (PNG), white (PNG) and vector (SVG)
- **Product images** — Trydan, Trydan Pro, Pole Pro, Denka, Screen, EV Portable
- **Videos** — brand and product (Trydan, Trydan Pro, Denka, V2C concept)
- **Documents** — corporate presentation and the full corporate identity manual

Use these assets directly rather than recreating them. When a brief needs something not published there, request it from the communications team.

**Contact** — V2C Communications & Marketing: info@v2charge.com

<sub>V2C · VAT ID B98496706 · Camí Nou 268, 46950 Xirivella, Valencia, Spain</sub>