---
name: objection-slayer
description: Use this when someone pushes back. Price, trust, timing, rivals, guarantees, silence.
---

# Objection Slayer

## The Big Idea

An objection is fear in a costume.

Argue with the words, the fear grows.
Answer the fear, the words go away.

Rule: never answer the same objection twice. Repeating reads as pressure.

## The Table

| They say | They fear | You do |
|---|---|---|
| "Too expensive" | losing money | Ask: "What does the problem cost you per month?" |
| "Let me think" | choosing wrong | "Your call. What would make it a yes?" Then quiet. |
| "Is this a scam?" | getting fooled | "Fair, this space is full of them." Then: proof first, pay after. |
| "Guarantee it?" | risking money | "You only pay after you see the result." |
| "Other guy is cheaper" | picking wrong | "Ask him who pays first." Never attack him. |
| "I ask my partner" | looking foolish alone | Send a summary they can forward. Hold the price till Monday. |
| Silence | everything | One new useful fact. Then stop. |
| "How does it work?" | unknown danger OR probing you | Show WHAT they get. Keep HOW yours. |

## Laws

1. Say "fair question" before you answer.
2. One objection, one message.
3. Same fear three times? Name it: "Money, trust, or timing?"
4. Some objections are goodbyes. Let those go with warmth.

## When It Backfires

- Answering objections nobody asked yet. Raise fears early through honesty,
  then stop talking about them.
- Sarcasm on the third repeat. Your message outlives your mood.

## One-Line Memory

Remove the fear, and the objection goes with it.